Apple event – as it happened: New iPhone and Watch prices and release dates revealed as major update includes ECG technology
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Apple unveiled not just one new version of the iPhone X, but three, in its biggest event of the year.
Among the trio is Apple's largest ever phone – the iPhone Xs Max – which features the biggest display that Apple has ever put in a phone.
Many details about that new phone, including its shiny gold colour, were accidentally leaked by Apple ahead of the event. The other two devices are the slightly smaller iPhone Xs and the cheaper iPhone Xr version.
But it wasn't just the iPhones that were revealed at the event. Lots more was announced, including huge updates to the Apple Watch and long-awaited new accessories.
The new Apple Watch was also leaked ahead of the event, showing the first re-design of the wearable since it was released.
Please allow a moment for the live blog to load.
Oh wait! The event has started and we're seeing video of someone rushing to get a briefcase to the Steve Jobs theater. Was Cook's tweet all a ploy?
The briefcase has arrived safely to Tim Cook. What's inside? The clicker for today's presentation...
"Wasn't that a fun video?" the Apple chief opens with. Hilarious.
Tim Cook says its Apple stores are now welcoming over 500 million visitors around the world each year.
And there's another figure Apple will soon be able to boast about:
"We're about to hit a major milestone," Cook says. "We're about to ship our 2 billionth iOS device."
We're getting started with the Apple Watch. We're likely only going to see announcements about the smartwatch and iPhones today.
Jeff Williams, Apple's chief operating officer, is onstage to tell us all about the new Apple Watch.
"We're taking Apple Watch to the next level," he says.
A video introducing the wrist wear shows what we've seen in leaked images already. But this time there's some funky music.
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