January sales 2025 live: Latest New Year offers to shop right now
JD Sports, Currys and John Lewis are leading the January sales right now
Pop the champagne. It’s 2025, and the January sales are officially here. The new year has arrived, bringing with it the most exciting shopping event of the season. Retailers big and small are clearing out stock, and the deals are nothing short of impressive.
Amazon, Argos and Currys have slashed prices on everything from air fryers to AirPods, while Boots, John Lewis and M&S are helping you tick off your fashion and beauty wish list with generous discounts.
To make shopping a breeze, I’m rounding up the latest and greatest January sales and deals right here. Our expert IndyBest team have covered the January sales for years, so we know how to spot a true bargain. Better yet, we only recommend products we’ve tested and brands we trust—these are discounts we’d snap up ourselves. Now, sit back and enjoy our live coverage of the best January sales.
Read more: The best January sales we’ve spotted so far
Sizzling savings on air fryers
Air fryers come with several benefits, from being able to cook with little to no oil to freeing up oven and hob space when you’re serving up a feast for family and friends. Whether you’re after crisp potatoes, succulent salmon, tender chicken or even something sweet, invest in an air fryer for the new year with these January deals.
Russell Hobbs satisfry air fryer: Was £109, now £69, Very.co.uk
This compact design from Russell Hobbs is now just shy of £70 at Very. The ‘satisfry’ scored four out of five stars in IndyBest’s guide to top air fryers, with reviewer Lauren saying: “The front digital display allows you to adjust the time and temperature, and the whole unit will automatically shut down after one hour, giving you extra piece of mind.”
Instant vortex plus versazone air fryer: Was £199.99, now £99, Amazon.co.uk
One of the best air fryer deals we’ve seen in the January sales thus far, this Instant vortex plus device boasts six-way functionality, including baking, air frying, roasting, dehydrating, grilling and reheating. It also affords you two drawers for those bigger family meals and, when foodie fanatic Lauren tested it in her guide, she found it was “incredibly easy to use, made little to no noise and sucked away odours”.
Best air fryer deals in the January sales
Cook up a storm for less, with one of these coveted kitchen appliances
Top Amazon January deals
Whether you’re looking for discounts on mattresses, air fryers, vacuum cleaners, beauty staples or Amazon’s own devices (think Kindles and Echo Dots), make a beeline for Amazon’s January sale.
Highlights so far include savings on Ring’s video doorbell, Olaplex’s famous no3 hair perfector and even Elemis products.
Fire TV 55in omni QLED series 4K UHD smart TV: Was £549.99, now £349.99, Amazon.co.uk
Does your telly need an upgrade? This could be the deal for you. You can now step up your at-home entertainment system for less, with 36 per cent off this Fire TV. With QLED providing vivid life-like colours and pictures, fool-proof streaming and a customisable home screen, this is a TV you’ll be proud to build a room around.
Olaplex no3 hair perfector: Was £28, now £16.99, Amazon.co.uk
In her review, IndyBest editor Eva Waite-Taylor said Olaplex’s no3 hair perfector (which is one of the brand’s bestsellers) gave her better results than other at-home treatments she had used in the past. Using it as a weekly treatment, she found it “worked wonders on [her] split ends”, and “made [her] hair visibly more shiny”.
24 best deals in Amazon’s January sales that I’ve found today
From savings on Kindles and Echo dots to Olaplex and Shark vacuums, the retailer is going big
A rare saving on the Dyson airwrap
For those who failed to find an airwrap-shaped gift under the tree, there’s no better time to buy the multi-styler than during the January sales. Here, I’ve rounded up the best Dyson airwrap deals for at-home hair styling in 2025.
Dyson airwrap multi-styler and dryer, strawberry bronze and blush pink: Was £479.99, now £399.99, Boots.com
“Despite looking complex, using it was super simple and straightforward,” Lucy said in her review. “It dried and smoothed hair quickly and easily, with minimal effort needed. And the round brush was also a welcome addition here too, as our tester loved using it to dry her hair for a blowdry-esque finish – this is something that she would usually have to use a hairdryer and straighteners to achieve,” she added.
The Dyson airwrap multi styler has been reduced in the January sales
The coveted Dyson Airwrap is rarely on sale – until now
Everything our beauty writer is shopping in the Boots’ sale
Thanks to Boots, you can save on your favourite skincare, make-up, haircare and more for 2025.
Plenty of beauty writer Lucy’s favourite beauty brands are reduced as part of the event and, whether the new year has you lusting for lip oils or your skin is in dire need of a post party season pick-me-up, rest assured Boots has a deal for you.
Marc Jacobs Daisy wild, 30ml: Was £60, now £51, Boots.com
A renowned scent in the world of perfume, Marc Jacobs’s original daisy fragrance is equal parts fresh and floral, not to mention being so adored that it prompted a review of every Daisy iteration. In Lucy’s review of the new iteration, Wild, she said: “While you might think of the term ‘wild’ as something more earthy and botanical, Marc Jacobs’s approach to ‘wild’ is all flowers and springtime meadows.”
What to shop in the Boots January sales, selected by a beauty expert
Stellar savings on Laneige, Dyson and more
The Currys January sale is mega
If you’re searching for significant discounts on electricals, Currys is the place to shop, as it has cut the cost of Oral-B electric toothbrushes and Ninja air fryers, among other top products. But which deals should you take advantage of?
Ninja Foodi AF400UK 9.5l dual-zone air fryer: Was £229.99, now £199.99, Currys.co.uk
If you’re late to the air fryer party (where have you been?), this Ninja Foodi model has got to be one of the best. Appliance tester Lauren dubbed it her favourite dual-zone iteration in her guide to the best air fryers, wowing at the fact that both drawers can be active on different settings.
Dyson v8 absolute cordless vacuum: Was £399, now £279.97, Currys.co.uk
Clean up with this £120 saving on a Dyson v8 absolute cordless vacuum. Arguably the best budget premium model you can buy, the v8 earned a spot in IndyBest’s tried and tested cordless vacuum cleaner round-up.
There are huge savings to be made in the Currys January sale 2025
From gaming consoles and air fryers to cordless vacuums, shop these big discounts
M&S’s January sale is here
A place where you can buy your favourite pasta, pick up a new winter coat and refresh your interiors with trending buys, Marks and Spencer is the ultimate destination on the high street.
For frugal shoppers, the January sales sees 2024’s bestselling products discounted to their lowest-ever prices, so, it’s the perfect time to treat yourself to that cashmere jumper Santa missed off your list or spend your stack of gift cards.
M&S x Sienna Miller strappy pure silk maxi dress: Was £99, now £60, Marksandspencer.com
Sienna Miller’s second collection for M&S is a timeless collection of everyday pieces and partywear. This dress certainly fits more in the latter camp. Chic and effortless, the brown silk dress features an open back to really elevate the look.
M&S Hallie table lamp: Was £39.50, now £23.70, Marksandspencer.com
A playful way to add character to a space, M&S’s Hallie table lamp features a unique wavy shape. Complete with a matching painted gold base, it’s designed with a fabric shade that has contrast trims for an expensive finish.
The M&S January sale is here – and these are the best deals
Bag the best bargains in the M&S seasonal sale
If you’ve been sleeping on an uncomfortable mattress for too long, you’ve come to the right place, as I’m seeing plenty of deals from the likes of Simba, Nectar, Tempur and more.
As The Independent’s resident sleep expert (she has tried and tested all the best mattresses), Sarah makes it her mission to bring you the very best offers on all sizes and types of mattresses all year round, particularly so during sales events – and this January is no different.
Simba hybrid luxe mattress, king: Was £1,799, now £1,295.28, Simbasleep.com
Right now you can save a mammoth £504 on this king-size mattress from Simba. The mattress also comes IndyBest-approved, as it took the top spot in my review, where I praised the hybrid luxe for providing “decent support”, being “breathable” and “naturally temperature-regulating”.
Best mattress deals in theJanuary sales 2025
Don’t hit snooze on these mega savings from Simba, Nectar and more
Best Apple deals
This year, I’m seeing retailers like Amazon and Argos slash prices on Apple’s top tech. Rivalling Black Friday deals, I’ve spotted that the iPhone 16 Pro is available at £39.99 p/month with just £79 up front (Carphonewarehouse.com) and the new Apple AirPods 4 are discounted at Amazon (was £179, now £164, Amazon.co.uk), while you can also save on iPads, MacBooks and beyond.
Apple AirPods 4 with active noise cancellation: Was £179, now £164, Amazon.co.uk
Apple’s brand new AirPods launched in September, bringing noise-cancelling tech to the entry-level earbuds. Right now they’ve fallen to their lowest price at Amazon. In tech critic David Phelan’s review of the AirPods 4, he described them as “amazingly small and light”, adding that the audio quality, noise cancelling and microphone are all strong, while the fit is snug and comfortable.
Best Apple deals in the January sales on AirPods, iPads and more
There are deals to be found on AirPods 4, the iPad 10th-generation and AirTags
Save up to 50% in the John Lewis January sale
If you’re looking to save on everything from beauty, fashion and homeware to childrenswear, toys and tech, John Lewis’s end-of-year sale is impressive.
With up to 50 per cent off, the event is the perfect opportunity to refresh your wardrobe, interiors and beauty collection for the new year. For example, there is 40 per cent off Le Creuset, up to £200 off LG TVs, and 30 per cent off skincare, including Hourglass, Elemis and more, so, it really is a one-stop shop for all your needs.
Elemis pro-collagen cleansing balm: Was £49, now £39.20, Johnlewis.com
This Elemis balm is so good, it earned a spot in our guide to the best cleansers of 2024. After use, our tester said, “our skin felt smooth and was left with a velvety texture. We think the luxurious feel and effect of this cleanser make it a great choice for at-home pampering nights.”
Ninja air fryer AF100UK: Was £99.99, now £69, Johnlewis.com
Since this affordable Ninja air fryer entered my kitchen, meal times have never been easier. Proving that air fryers don’t have to dominate your kitchen counter space, this design is sleek and space-saving. Better yet, it comes with a 30 per cent discount at John Lewis.
John Lewis’s January sale sees up to 50% off – here are the best deals
Enjoy deals across beauty, home, fashion, tech and more
Best deals in the January 2025 sales
You’ve taken down the Christmas tree and you might be nursing a second-day hangover after New Year’s Eve celebrations. Yes, 2025 is here, meaning it’s now time to browse the best deals in the January sales.
All the biggest retailers have gotten involved with the new year reductions, including Amazon, John Lewis and Currys to M&S, Boots and Selfridges. Whether you’re looking for a bargain on an air fryer, want to save on the Dyson airwrap, or need to give your wardrobe an update in Zara’s annual sale, plenty of the deals rival Black Friday’s.
What are you waiting for? Check out the team’s ultimate January sales guide below.
Best deals in the January sales 2025, chosen by shopping experts
It’s here where you’ll find the best bargains in the January sales