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24 best deals in Amazon’s January sales that I’ve found today
From savings on Kindles and Echo dots to Olaplex and Shark vacuums, the retailer is going big
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Your support makes all the difference.Kicking off 2025 with a bang, the January sales are here. And if there’s one retailer that’s most well-known for holding huge sales (including not one, but three, Prime Day events this year), it is, of course, Amazon.
The online giant isn’t the only one offering mega savings. From Argos and John Lewis to Currys, Zara and Boots, all our favourite retailers are taking part in the deals bonanza that will see us through January.
Whether you’re looking for discounts on mattresses, air fryers, vacuum cleaners, beauty staples or Amazon’s own devices (think Kindles and Echo Dots), make a beeline for Amazon’s January sale.
Highlights so far include savings on Ring’s video doorbell, Olaplex’s famous no3 hair perfector and even Elemis products. To help you, I, along with the help of IndyBest’s shopping experts, have handpicked the crème de la crème of Amazon’s January deals. Keep scrolling for the stellar savings.
Read more: Top deals in the January 2025 sales
Why you can trust IndyBest’s Amazon January sale coverage
The IndyBest team of shopping experts have been covering sales events such as the January sales for many years. This means we know how to spot a good deal from a bad one, especially when it comes to Amazon, as we cover all three of its Prime Day sales throughout the year, as well as Black Friday. In addition to knowing our way around a sale, we are experts in our fields and have spent countless hours testing and reviewing everything from air fryers to TVs. Within our Amazon January sale guide, we will only recommend deals on products we’ve tried and tested, and from brands we trust. That means we bring you genuine savings on products we think you’ll love as much as we do.
Best deals in Amazon’s January sale
- Olaplex no. 3 hair perfector: Was £28, now £22.38, Amazon.co.uk
- Oral-B pro 3 electric toothbrush: Was £100, now £35, Amazon.co.uk
- Sony WH-1000XM5 wireless headphones: Was £379, now £245, Amazon.co.uk
- Le Creuset signature enamelled cast iron round casserole dish: Was £239, now £168.75, Amazon.co.uk
Amazon devices
Fire TV 55in omni QLED series 4K UHD smart TV: Was £549.99, now £319.99, Amazon.co.uk
Does your telly need an upgrade? This could be the deal for you. You can now step up your at-home entertainment system for less, with 44 per cent off this Fire TV. With QLED providing vivid life-like colours and pictures, fool-proof streaming and a customisable home screen, this is a TV you’ll be proud to build a room around. It was also picked as the best budget buy in our review of the best TVs of 2024.
Beauty deals
Weleda skin food moisturiser: Was £12.07, now £9.50, Amazon.co.uk
Loved by the likes of Hailey Bieber and Rihanna, Weleda’s budget moisturiser has some hefty A-lister approval. Thanks to Amazon, you can get it for less than £10 right now. When skincare tester Amy shared her verdict on the formula, she said she loved how easy it was to apply and how her skin “just drank it up.” She added: “Combining, organic sunflower oil with extracts of wild pansy, calendula and camomile, it’s a soothing treat that’s great to reach for when skin is feeling a bit more parched than usual.”
Olaplex no3 hair perfector: Was £28, now £16.99, Amazon.co.uk
In her review, IndyBest editor Eva Waite-Taylor said Olaplex’s no3 hair perfector (which is one of the brand’s bestsellers) gave her better results than other at-home treatments she had used in the past. Using it as a weekly treatment, she found it “worked wonders on [her] split ends”, and “made [her] hair visibly more shiny”. With 30 per cent off, I’m sure this bond-building wonder will be flying off the virtual shelves in double time.
CeraVe moisturising lotion: Was £20, now £14.14, Amazon.co.uk
CeraVe is one of my favourite affordable skincare brands – and its moisturising lotion is a staple in the bathroom cabinet. The lightweight formula is powered by hyaluronic acid to lock in moisture, delivering up to 48 hours of hydration. It’s non-greasy, which is a big plus too. When reviewing it, beauty writer Helen said she liked “the lack of greasiness and speedy absorption” means it’s “ideal to use in a rush”. Invest in your skincare for 2025 and save 29 per cent.
Maybelline lash sensational sky high mascara: Was £12.99, now £7.15, Amazon.co.uk
Maybelline’s lash sensational sky high mascara has been a sensation on TikTok to say the least. A mainstay in our assistant editor’s make-up bag, the formula can “lengthen even the most stubborn of lashes and provide instant volume”, said Sarah Jones, upon reviewing the cult beauty buy. Anyone wanting to see what all the fuss is about, I’d recommend making the most of this deal which has slashed the price of the mascara by more than 40 per cent.
Elemis pro-collagen marine cream: Was £95, now £72.15, Amazon.co.uk
Elemis’s pro-collagen range has earned a star-studded fanbase – and our beauty writer, Lucy Smith is also a fan, of the marine cream in particular. In her review, she said it “hydrated and soothed dryness, rejuvenated tired, dull skin, and left [her] face looking and feeling velvety”. Despite containing shea butter and jojoba seed oil, it was non-greasy, feeling “thick without weighing the skin down”. With 30 per cent off right now, it’s time to jump on the pro-collagen train.
Oral-B pro 3 electric toothbrush: Was £100, now £41.75, Amazon.co.uk
Taking the top spot in gadget expert Steve’s best electric toothbrush guide, you’d be hard-pushed to find a better deal than this with nearly 60 per cent off. Steve glowingly described the toothbrush as “delivering that satisfying ‘just been to the dentist’ sensation.” As for its features, he praised both its “handy timer with 30-second pacing buzzes to encourage consistency” and the “respectable two-week battery life,” summing up its performance as “a no-nonsense electric toothbrush that gets the job done without breaking the bank.” Sounds good to me.
Tech deals
Oura gen3 horizon smart ring: Was £299, now £199, Amazon.co.uk
One of the most talked about pieces of kit in the wellness space, the Oura gen3 horizon smart ring has a whopping £100 off. Our fitness and wellbeing editor recommended it for those who want a sleep tracker or activity tracker, or just want to know as much as they can about their body. It’s discreet and it will still gather data even if you close the app or put your phone on airplane mode – just two things that make this our writer’s favourite wearable.
Sony WF-C700N wireless earbuds: Was £99, now £69.99, Amazon.co.uk
In his review of top wireless earbuds, tech writer Alex hailed this pair as the best budget option, and the buds are even more of a steal at the minute, thanks to this 29 per cent discount. “The earbuds are small and light and come in a charging case that snaps the buds magnetically back in place when you’re done listening”, Alex said, adding that they “sound excellent, with plenty of power matched with subtlety and detail”. Currently reduced to just shy of £70, now’s the time to snap up the buds at a bargain price.
Apple iPad air 11in: Was £1,249, now £1,171.97, Amazon.co.uk
One of the latest Apple iPads of 2024, the iPad Air features a larger screen and powerful performance from Apple’s M2 chip. When tech critic David Phelan put the tablet to the test, he noted that it “offers almost as much as the pro but for a price point that is, frankly, a bargain.” There’s 10 hours of battery life, Touch ID and, with the 13in model, 600 nits “for appealing, immersive viewing”, David praised. Right now, it’s reduced by just shy of £80.
Sony WH-1000XM5 wireless headphones: Was £379, now £245, Amazon.co.uk
In our tech writer’s review, these were dubbed the latest and greatest Sony headphones and the best buy overall. “The WH-1000XM5 are the latest and greatest headphones from Sony, and, frankly, they blow the previous WH-1000XM4 (our previous best buy) out of the water in terms of sound quality, with some neat additions and refinements to boot”, Alex Lee praised. Plus, he said their active noise cancellation is “incredible and works brilliantly on low-frequency sounds and also higher frequencies”.
Fitbit inspire 3 fitness tracker: Was £84.99, now £58.99, Amazon.co.uk
In our review of the best fitness trackers, the inspire 3 earned the accolade of best Fitbit. “The inspire 3 is Fitbit’s most basic, uncomplicated fitness tracker, and it’s a delight to use if you’re just getting started on your fitness journey," said our writer Zoe Griffin. She added that it takes a holistic approach to fitness by tracking stress levels and sleep. Her favourite feature was the smart wake technology which meant it vibrated to wake her during “light-sleep stage rather than a deep one, up to 30 minutes before our actual alarm was set.” It’s been reduced by more than 30 per cent at Amazon at the moment.
Lumie bodyclock shine 300: Was £149, now £109.99, Amazon.co.uk
Useful for anyone who suffers from SAD (seasonal affective disorder), a Lumie lamp can transform sleeping habits, ensuring you wake up feeling refreshed. The perfect tonic for any January blues, you can save nearly 30 per cent on the bodyclock shine 300 in Amazon’s start-of-year sale. Although we haven’t reviewed this exact model, tech and home appliance reviewer Siobhan dubbed another Lumie sunrise alarm clock as the best advanced option in her guide, so, you know this is a brand you can trust.
Beurer TL 45 perfect day daylight: Was £89.99, now £59.99, Amazon.co.uk
With the dark evenings upon us for a good few months yet, a SAD lamp will be one of the best ways to combat the January blues. This one from Beurer is reduced by 33 per cent and features three different functions for mood-boosting, focus and relaxation. Reviewing it in her guide to the best SAD lamps, home appliance tester Zoe enjoyed the additional focus setting and remarked how it made her “feel a bit more alert and focused when we used it while working”. With the post-Christmas slump ongoing, sign me up.
Apple AirTag, four-pack: Was £119, now £94, Amazon.co.uk
In his review of the best GPS trackers, Apple’s AirTag was awarded top marks by our tech writer, Alex Lee. He said that it “really shines when it comes to physically locating your stuff, thanks to its use of ultra-wideband technology”, noting that it provides“extremely accurate turn-by-turn directions to your device” and constant updates of your item’s location. With the NFC (near-field communication) feature, it allows anyone who finds your misplaced belongings to see your contact details, too.
Garmin forerunner 255 running smartwatch: Was £329.99, now £228.95, Amazon.co.uk
Discounted by more than 30 per cent in Amazon’s January sale, Garmin’s forerunner smartwatch will help you track progress and monitor your fitness goals. There’s also a whole catalogue of daily workout suggestions and a widget for estimating your recovery time after each exercise session. This watch also has a heart rate monitor and a widget for monitoring sleep, plus menstrual cycle and pregnancy tracking, and an app for checking on your stress levels, too. Its sister forerunner 955 secured a spot in the best GPS smartwatch guide, where fitness expert Zoe said: “For accuracy, reliability and durability, you cannot fault a Garmin watch.”
Home deals
Samsung jet 95 pro cordless vacuum: Was £649.99, now £349, Amazon.co.uk
With a whopping £300 saving in the January sales, this cordless vacuum from Samsung is suitable for households with pets and heavy footfall – owing to its powerful 210 watt motor – and offers users an impressive 60 minute run-time. When cleaning expert Zoe reviewed the similar jet 70 model in her guide to the best cordless vacuums, she praised the same jet cyclone system, explaining how “you only need to go over an area once to make it look fresh and bright, and therefore you can clean faster.” Sign me up.
Duux threesixty 2 portable smart ceramic heater: Was £119.99, now £88.95, Amazon.co.uk
Taking the top spot in the guide to the best electric heaters, it was found to be “powerful enough to warm up a room of 30sqm”. For less than £100, it was considered a “well-made, good-looking heater that we could use throughout the year.” Now it has almost 30 per cent off thanks to Amazon.
Tefal easy fry dual zone digital air fryer: Was £179.99, now £158, Amazon.co.uk
This Tefal air fryer has £20 off in Amazon’s end-of-year sale. With two different drawer sizes, you can cook two foods, two ways, at once. Ideal for larger households, the air fryer has an 8.3l capacity, cooking meals 40 per cent faster compared to an oven and using 70 per cent less energy. From succulent chicken to crispy chips, there are eight programs that eliminate the guesswork when it comes to cooking. Plus, the sleek black design won’t be an eyesore in the kitchen.
Tassimo Bosch my way coffee machine: Was £99.99, now £68.99, Amazon.co.uk
One of our favourite tried and tested coffee machines has 31 per cent off. In her review, IndyBest writer Zoe Phillimore said it was the best machine for families. This is because you can set up four drink settings so that everyone’s favourite is saved and ready to go. She was also a fan of the built-in Brita filter – great for those in hard water areas.
Tower T17021 family size air fryer: Was £69.99, now £57.02, Amazon.co.uk
If you’re yet to jump on the far-from-waning air fryer hype, this family-size air fryer from Tower was dubbed a “simple and affordable appliance” in our review, where our dedicated air fryer tester, Lauren Cunningham. said it cooked evenly, heated up quickly and didn’t take up a lot of space. “Expect delicious succulent meats, roasted vegetables and crispy fries time and again”, she praised.
Le Creuset signature enamelled cast iron round casserole dish: Was £239, now £168.75, Amazon.co.uk
One of the most covetable, and luxurious, cookware brands on lots of people’s wish lists is Le Creuset, and I’ve spotted a deal that saves you cash on the brand’s cast iron casserole dish. Dishwasher-safe, robust and suitable for use in the oven, these dishes are known for standing the test of time, while lending themselves to varied cooking methods, from simmering to baking. Home chefs, you won’t want to pass up on this discount.
Brita Marella XL water filter jug (3.5L): Was £31.49, now £25.44, Amazon.co.uk
No home is complete without a water filter and this one from Brita has 40 per cent off in the January sales. With a four-stage filtration system that uses natural activated carbon and ion-exchanger pearls, the extra-large jug comes with a Maxtra pro cartridge to get you started.
When do Amazon January sale deals start?
The Amazon January sale officially starts on Wednesday 1 January, but you can shop deals ahead of time thanks to the end-of-year and Boxing Day sales.
How long do Amazon January sale deals last?
As the name suggests, the Amazon January sales lasts the entire month, with deals dropping throughout January.
Everything you need to know about the January sales, plus the best deals