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The best beauty deals to expect in the Black Friday sales 2024, from make-up to skincare and more
The countdown to big beauty savings is on
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Black Friday is certainly one to watch if you’re looking to snap up a beauty deal, with the four-day event offering some of the best reductions of the year. Whether you’re a skincare aficionado or a make-up maestro, now’s the time to start putting together your beauty wishlist ahead of the big weekend.
While there’s still plenty of time until the renowned shopping bonanza rolls around once more, knowing what you’re looking for before you land on the shiny homepages of Charlotte Tilbury, LOOKFANTASTIC and more, will save you both time and money, lest you fall prey to your impulses that is.
Read more: Everything you need to know about Black Friday 2024
The Black Friday excitement first arrived in the UK over a decade ago and we can still remember the news flashes of shopping frenzies and hungry deal hunters swarming brick-and-mortar stores for half price HD flat screens.
Today, the event is somewhat less frenetic, with more than half of 2023’s Black Friday shoppers making purchases online, according to Mintel. Think: cuppa in hand and a weighted blanket strewn across your lap while you browse the best beauty sales as they roll in from Black Friday to Cyber Monday.
It’s worth noting that, unlike Amazon Prime Day, Black Friday is a sales event that all retailers and brands can take part in. In the beauty sphere, previous years have seen some of the most lauded names in the business get involved, including Rare Beauty, Rhode, The Ordinary, CeraVe, ghd and Sol de Janeiro.
From when the sale kicks off to the best deals to shop right now, here’s everything you need to know about Black Friday beauty deals in 2024.
What date will the Black Friday beauty deals start?
In 2024, the Black Friday beauty sale is set to begin on Friday 29 November, continuing through the weekend until Cyber Monday (2 December). That gives you four full days to shop your favourite cleansers, lipsticks, hair oils and much more, at discounted prices. However, in recent years, the sale has been starting earlier and earlier, with some discounts dropping from the start of November.
What is the Black Friday beauty sale?
Beauty is just one of many categories that will experience mega savings during the Black Friday sale, with discounts also expected on technology and homeware. There will be savings to be had across own-brand websites as well as third-party retailers such as Sephora and Beauty Bay, and you can expect to find bargains on everything from haircare to bodycare.
Read more: The best Zara Black Friday deals I’m looking forward to
Is it worth shopping for beauty on Black Friday?
Absolutely. Cult products and brands can be reduced by as much as 70 per cent (sometimes even more). In 2023, we saw the Dyson corrale straighteners given a generous £100 off, while Sculpted by Aimee bestsellers were cut in price by 50 per cent, and even Huda Beauty’s best-selling blush was reduced to less than £10. What’s more, plenty of brands will include free gifts with purchases, as a Black Friday bonus. There really are heaps of high-end savings to be had, so, get bookmarking those much-lusted-after products now.
Read more: Best Apple Black Friday deals to expect in 2024
What Black Friday beauty deals can we expect in 2024?
While we can’t predict exact deals, there are some brands that appear in the Black Friday beauty sales year after year and, when you’ve been covering the event as long as we have, you get to know which companies those are. In previous years, we’ve grown accustomed to seeing the likes of ghd, Charlotte Tilbury, Mac, Foreo and Sephora all take part.
How to shop Black Friday beauty
Our recommendation for shopping the best Black Friday beauty deals is to begin making a list of the products you want – be it for top-ups, Christmas gift sets or something new to try as a treat.
Bookmark the pages in question and keep an eye on the prices as they fluctate over the coming months. That way, you’ll not only have the sites ready and waiting for the all-important moment, you’ll also be able to tell if you’re securing an actual Black Friday deal.
Best beauty offers to shop now
If you can’t wait until Black Friday to restock your beauty stash, fear not, as we’ve tracked down some deals to shop right now.
Charlotte Tilbury Charlotte’s award-winning complexion trio: Was £85, now £59, CharlotteTilbury.com
Featuring three of the brand’s hero products, this deal gets you 30 per cent off a travel-sized magic cream and setting spray, plus a full-size beautiful skin foundation. In our review of the foundation, our tested found it “buffs into the skin beautifully, leaving a subtle radiance to the skin that catches the light naturally”. The airbrush flawless setting spray is also an IndyBest-approved product, with our tester saying: “Whether we were in the rain or doing a workout, the setting mist kept everything in place, from morning to night.” Likewise, after reviewing the renowned magic cream, our tester found their skin “looked plumper, dewier, firmer and, above all, far healthier”. Glowing reviews all round.
Magnitone London getlit LED face mask bundle: Was £110, now £55, Lookfantastic.com
Already one of the more affordable LED masks, a whopping 50 per cent discount makes this deal hard to pass by. The Magnitone bundle comes with everything you need to begin your LED facial journey, including the getlit LED face mask, a set of microfibre cleansing cloths and bamboo make-up remover pads.
Armani lip maestro lipstick: Was £35, now £17.50, Sephora.co.uk
A liquid lipstick with a matte finish, our testers found the Armani red to be “thicker and more powdery than most liquid formulas, so it feels more like a nourishing, creamy lipstick.” Rating it one of the best long-lasting formulas that won’t dry out, they added it “remains satin and doesn’t apply with super harsh lines but with soft, flattering edges”.
Lancome teint idole care & glow foundation: Was £39.50, now £27.65, Sephora.co.uk
The dewy edition of the tried-and-tested teint idole original foundation, teint idole care & glow features hyaluronic acid for a boost of hydration, plus mandelic acid to help soothe redness. The ingredients come together to produce an all-over healthy complexion and, if it’s anything like the original – which we found to be “an exceptional formula for any skin type looking for a more polished look” – we’re on board, especially with 30 per cent off.
Olay collagen peptide SPF 30 day cream: Was £37.99, now £18.99, Boots.com
With peptides being the more gentler approach to anti-ageing skincare, compared with retinol, Olay’s collagen peptide day cream promises to leave skin looking noticably firmer in as little as two weeks. Voted one of the best anti-ageing day creams in our IndyBest round-up, we found that, within two weeks, “this light and silky cream left our skin feeling healthily hydrated,” and “with ongoing continuous use, our skin felt strengthened, looked firmer and had a real radiance to it”. As for its ingredients, it boasts oil-balancing niacinamide, SPF to prevent further skin damage from harmful UVA and UVB rays, and glycerin to sandwich in extra moisture – as well as the collagen peptide (palmitoyl pentapeptide-4), of course.
Made by Mitchell plane and simple six-piece blursh set: Was £84, now £33.60, Beautybay.com
The TikTok sensational blursh is reduced by a whopping 60 per cent in this six-piece set with rouges, corals and the perfect posy pink, or ‘sweet cheeks’ as it’s actually named. Reviewing the blurshes in our Made by Mitchell brand review, our tester said: “The liquid blush was easy to apply subtly to the cheeks, and could be built up for a standout flush of colour.”
Find out everything you need to know about Black Friday 2024, with our expert guide