Why is it not illegal for Matt Hancock to enter the jungle?

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Over and above his massive fee, he will garner fans, he will be the centre of attention and he will thereafter be a celebrity. All while not doing his paid job as MP (AFP/Getty)

Bless Graham Norton for his effective takedown of Matt Hancock. However, the Matt Hancocks of this world will never go away as long as they get what they so desperately seek: attention.

Millions of viewers, even those who revile him, will watch him on I’m a Celebrity... Get Me Out of Here! Over and above his massive fee, he will garner fans, he will be the centre of attention and he will thereafter be a celebrity. All while not doing his paid job as MP.

It’s pointless to ask why this is not illegal or at least significantly consequential because who makes the rules?