It is good news indeed that the Advertising Standards Authority (ASA) has announced changes to the UK Advertising Codes that will see harmful gender stereotypes banned in the future.
This comes on the back of various ads that caused outrage over the way they pigeonholed men and women into particular roles. Asda’s christmas advert a few years ago portrayed a knackered mother doing all the preparation for the family’s upcoming festivities: it drew 600 complaints from viewers.
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