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As it happenedended

Apple event - as it happened: iPhone 11 details revealed, as new Apple Watch and TV streaming service unveiled

Anthony Cuthbertson,Andrew Griffin
Tuesday 10 September 2019 19:14 BST
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Apple set to hold biggest event of the year to reveal host of its most premium products

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Apple held the biggest event of the year, during which it revealed a whole host of its most premium products.

The company unveiled not one but three iPhones, all with upgraded cameras and a variety of new colours. They are called the iPhone 11, the iPhone 11 Pro and iPhone 11 Pro Max, making them the first handset to finally get the "Pro" name that is present across Apple's line.

But the iPhone wasn't the only new device, with updates to the Apple Watch, its variety of online streaming services, and other products also revealed during the event.

Please allow a moment for the live blog to load.

With just five minutes to go until curtains up, here's a reminder of everything to expect.

anthony.cuthbertson10 September 2019 17:54

Apple is streaming the event on YouTube for the first time. It hasn't even started yet and there are already 400,000 people watching.

anthony.cuthbertson10 September 2019 17:59

And we're off!

anthony.cuthbertson10 September 2019 18:00

Apple is starting with a video that makes reference to old technology including the iPod click wheel. They're very nostalgic nowadays! Especially for a company that only ever used to look forwards.

Andrew Griffin10 September 2019 18:01

Andrew Griffin10 September 2019 18:02

Tim Cook on stage talking about how technology innovations can "change people lives".

The Apple CEO promises that there will be some "truly big announcements".

anthony.cuthbertson10 September 2019 18:03

Andrew Griffin10 September 2019 18:04

We're starting with the App Store, specifically Apple Arcade.

anthony.cuthbertson10 September 2019 18:04

Konami's Benjamin Kinney is on stage to talk about Frogger in Toy Town.

anthony.cuthbertson10 September 2019 18:06

It's a new take on the classic arcade game. It involves jelly beans and terrifying giant babies.

anthony.cuthbertson10 September 2019 18:08

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