Has Elon Musk killed Twitter?
In 2022, the world’s richest individual paid $44bn to remould the platform in his vision. A year on, even his followers agree he may have missed the mark. Faiz Siddiqui, Rachel Lerman and Jeremy B Merrill report
A year ago this month, Elon Musk turned to his favourite social media site with a question. “Is Twitter dying?” he asked.
On the anniversary of his takeover bid, he may have his answer.
Twitter has been dramatically transformed under Musk, and few – even among those in the billionaire’s corner – say the changes have been for the better. In recent weeks, government agencies, news organisations and powerful social media influencers have questioned the usefulness of the platform, with some major players publicly abandoning their accounts or telling users they can’t rely on the site for urgent information.
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