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<p>Orange appeal: Le Creuset has been going for nearly 100 years </p>
in focus

How Le Creuset became the ultimate aspirational Gen Z status symbol

Police had to be called after hundreds of frenzied shoppers descended on a Hampshire warehouse this weekend. The reason? A cookware sale. Helen Coffey looks at how the century-old brand stood the test of time, embodying an entire generation’s dreams of adulthood

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