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Black Friday 2024 – live: Latest news and early sales

Whether you’re looking for Apple airpods or budget skincare, you’re in the right place

Daisy Lester
Monday 04 November 2024 17:30 GMT
Save across tech, beauty, home appliances and more
Save across tech, beauty, home appliances and more (iStock/The Independent )

With just weeks to go until the main event, early Black Friday offers are now dropping daily. As the biggest sale of the year, the deals bonanza is your chance to save across tech, TVs and laptops, as well as beauty, clothing, mattresses and home appliances.

Whether you’re looking for Apple Airpods, Ninja air fryers, Shark cordless vacuums, Simba mattresses or Elemis skincare, all the biggest brands and retailers take part – think Zara, Lookfantastic, Amazon, John Lewis, Pandora and many more.

With the discounts seeming to drop earlier each year, we’re expecting plenty of brands to launch their Black Friday events in the weeks leading up to the official sale dates (29 November to 2 December). Boots, Argos, Currys and John Lewis have all just kicked off proceedings with what many of them are calling their biggest Black Friday sales ever. Elsewhere, hundreds of deals are arriving across pretty much every category you can think of.

We’ve been covering the Black Friday and Cyber Monday sales for years here at IndyBest, so, we know how to spot a good deal from a dud. If it’s got a decent discount (and it’s worth your money), you’ll find it here.

Read more: Best early Black Friday deals to shop, according to a shopping expert

Your Black Friday 2024 cheat sheet

This year, the sale lands on Friday 29 November, and will last a full four days before concluding on Cyber Monday (2 December). However, myriad brands and retailers kicked off their Black Friday sales early – see Boots, Argos, John Lewis and Currys.

So, in the weeks leading up to Black Friday, I will be busy hunting down the crème de la crème of early deals, spanning tech, beauty, fashion and more, along with my fellow IndyBest shopping experts.

Whether you’re in the market for a new moisturiser or cordless vacuum, we’ve rounded up the best early Black Friday offers below, plus the deals we can expect during the main event - consider it your cheat sheet to the sale. Have a lovely evening, and happy shopping!

I’m a shopping expert, and these are the best early Black Friday deals to shop

Shop offers ahead of the main event, with deals from Dyson, Apple, The Ordinary and more

Daisy Lester4 November 2024 17:30

Best Currys Black Friday 2024 deals

The Currys Black Friday sale is always one of the most anticipated, thanks to previous years seeing hundreds of pounds knocked off big-name brands such as Ninja, Dyson, Apple and more.

As for the retailer’s 2024 event, it has joined the likes of John Lewis and Boots in kicking off its sale an entire month early. That means you can already save on vacuums, air fryers and more. Below, I’ve pulled out the deals I’ve got my eye on.

Ninja foodi dual zone air fryer: Was £199.99, now £149.99, Currys.co.uk

(Currys)

This stylish black and silver air fryer from Ninja is reduced by £50 in the run-up to Black Friday, thanks to Currys. As functional as it is sleek, the appliance features a nifty dual-drawer design that enables you to cook separate dishes simultaneously. There’s a huge 7.6l capacity, making it a great choice for larger households. The different functions mean you can air fry, crisp, roast, bake, reheat, dehydrate and prove, all with just one handy appliance.

Dyson V8 advanced: Was £329.99, now £229.99, Currys.co.uk

(Dyson)

Dyson’s V8 range is among our favourite budget vacuum cleaners. Better yet, you can now save £100 on the advanced model in the run-up to Black Friday. In our review of the similar V8 absolute vacuum, our tester said: “Just like the priciest models, you won’t have any problem with this machine’s power, thanks to a digital motor that spins at up to 110,000rmp, and Dyson’s standard cyclone technology.” The advanced model is touted as being Dyson’s most powerful V8 model yet, complete with 40 minutes of run-time it’s said to be able to trap 99.99 per cent of microscopic particles as small as 0.3 microns. Characterised by the brand’s distinctive sophisticated style, this vacuum is one to snap up, pronto.

Daisy Lester4 November 2024 17:00

Why is it called Black Friday?

The first use of the term ‘Black Friday’ is thought to date back to the Fifties, in Philadelphia, where the local police department used it to describe the huge traffic jams, overcrowded pavements and mobbed stores in the city on the day after Thanksgiving.

It wasn’t until the 1980s that the phrase caught on in the rest of America, and was used as a marketing ploy to promote the consumer event and encourage sales. It was then deployed as a reference to the financial status of stores, as they went from being “in the red” to “in the black”, as profits increased.

Black Friday still falls the day after Thanksgiving but the mammoth sale has evolved into a four-day event. This year, it will kick off on Friday 29 November and conclude on Cyber Monday (2 December).

Daisy Lester4 November 2024 16:30

These electric toothbrush deals will make you smile

Among the most sought-after items during Black Friday sales, electric toothbrushes see some of the biggest price cuts. We can expect to see discounts on top-rated brushes from Oral-B and Philips, as well cheap replacement brush heads, teeth-whitening kits and water flossers.

But retailers can also be sneaky with toothbrush deals, advertising up to 80 per cent off, but those seemingly huge savings repeat like clockwork throughout the year.

That’s where our team of IndyBest experts comes in, as we’ll be tracking live prices and filtering out fake bargains, to bring you the best electric toothbrush deals in the Black Friday sale.

Best electric toothbrush deals in the Black Friday sale

We’re predicting big savings on top-rated brushes and replacement heads from Oral-B and Philips

Daisy Lester4 November 2024 16:00

Upgrade your phone with an early Black Friday saving

The Black Friday sale is best known for dropping discounts on everything from TVs and laptops to home appliances, but it’s also a great time to find a deal on your next mobile phone contract.

The big four carriers – O2, Vodafone, EE and Three – all host their own Black Friday sales for new and existing customers looking to upgrade. Meanwhile, the smaller challenger brands, resellers and networks get in on the action with discounts on their own plans, which are often cheaper to begin with.

Tech expert Steve has been busy rounding up the best deals below, from Apple to Samsung, so there’s no better time for an upgrade.

Best mobile phone deals to expect in the Black Friday 2024 sales

Whether you’re upgrading your contract or going SIM-free, these are the top deals to shop in the sale

Daisy Lester4 November 2024 15:30

Oodie has launched its Black Friday sale, with 50% off everything

Each winter, blanket hoodies are among the hottest buys but one brand in particular dominates the market: Oodie. If you’re looking to save on one of the brand’s coveted wearable throws, Oodie has just kicked off its Black Friday event with 50 per cent off everything (yes, really).

That’s not all, though – come 6 November, you can also secure one of Oodie’s bestselling black £65 blanket hoodies for just £1, thanks to its returning sale. All you need to do is sign up with your email or phone number to be notified 24 hours before the offer goes live and again with a two-hour warning.

For more information and early deals, check out my guide below:

Daisy Lester4 November 2024 15:00

Heated clothes airers are a winter essential – shop these deals now

With colder weather here, a heated airer for drying clothes indoors is likely at the top of your wishlist. Luckily, Black Friday 2024 is right around the corner, bringing with it a whole host of stellar savings.

Not only do these clever gadgets help clothes dry faster, but they also have the potential to reduce your household bills (tumble dryers can cost up to £1.55 to run whereas heated airers cost anywhere between 10p and 20p a day to run). And, with many of them discounted right now, there’s never been a better time to snap one up.

Our shopping experts have rounded up the best-heated airer deals ahead of the Black Friday sale - including our favourite tried and tested model of 2024.

Best heated clothes airer deals for Black Friday 2024

Supercharge your drying time with one of these discounted appliances ahead of the annual sale

Daisy Lester4 November 2024 14:30

Early sofa deals from Cocoon, Swyft and more

Sofas are, quite literally, a part of the furniture. If you want your living room to feel cosy and inviting, no home is complete without one. But as much as we love and rely on them, they are not cheap. Enter the Black Friday sale.

From Sofa.com to John Lewis and Swyft, stylish models are reduced by hundreds of pounds in the lead up and during the Black Friday event.

If you can’t wait until then, the team have done the hard graft for you and rounded up the best early sofa deals to snap up now. The Swyft three seater has gone straight to the top of my wishlist.

The sofa deals we are hoping to see this Black Friday, from Cocoon, Swyft and more

Add the perfect final touch to your home, for less, with these sofa deals

Daisy Lester4 November 2024 14:00

The best early Ugg Black Friday 2024 deals

Whether you love them or wish they’d been left in the Noughties, there’s no denying the resurgence of Uggs – and the brand’s Black Friday sale is one of the most anticipated.

Lockdown reignited our love affair with the fur-lined boots. From its furry slippers for lounging to the clog-inspired tasman style and mini boots that can barely stay in stock (even the A-listers have jumped back on board).

With Ugg styles costing anywhere between £90 to £165, its Black Friday sale is your best chance to score a pair for (a lot) less. From deals to expect to early offers, I’ve got your full lowdown on the Ugg Black Friday 2024 sale below.

The best Ugg Black Friday deals I’m hoping to shop in the 2024 sales

With discounts across furry slippers, cult mini boots and more, the brand’s sale is always mega

Daisy Lester4 November 2024 13:30

Don’t sleep on these mattress deals

Considering we spend around a third of our lives asleep, investing in a good-quality mattress is vital but, let’s face it, they can be eye-wateringly expensive. With a Black Friday discount, though, you could save hundreds of pounds on your next mattress, with deals typically available on all sizes and types, including memory foam, hybrid and pocket sprung options.

All the best brands take part in the sale - think Simba, Emma and more. So, if you’re in the market for an upgrade, the team have rounded up the best offers below.

Best Black Friday mattress deals to expect in 2024

Rest easy, with massive savings on all mattress sizes, from single to super kings

Daisy Lester4 November 2024 13:00

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