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As it happenedended

Amazon Prime Day 2024 – live: Top deals from Ninja, Oral B and more

Real-time updates of the big summer sale, including the best discounts

Lois Borny
Production journalist and writer
Thursday 18 July 2024 12:16 BST
Snap up discounts on electric toothbrushes, Kindles and more
Snap up discounts on electric toothbrushes, Kindles and more (iStock/The Independent )

Calling all bargain hunters: Amazon Prime Day is now in its final hours but there’s still time to nab yourself a bargain. The two-day annual discount bonanza has seen prices plummet on everything from the latest tech, including Amazon devices, laptops and TVs to home appliances, mattresses, beauty and so much more.

Naturally, we’ve been on hand to take you through the very best deals that Amazon has to offer, plucking out the good discounts and chucking out the bad – and we’ll continue to do so until the clock strikes midnight tonight.

The retailer’s event, which is exclusive to Prime members, is renowned as being Amazon’s site-wide version of Black Friday, and we’d argue that the deals have been just as good as those we see in the November sale.

If you’re yet to take advantage of the mega savings or want to squeeze in one last steal before the sale ends, you’ve come to the right place. From top shopping tips to the best bargains to shop now, consider this your Prime Day cheat sheet.

Olaplex’s no3 hair perfector is a haircare hero – and now it’s on sale

The brand to know if you’re looking for high-performing at-home hair treatments, Olaplex formulas are backed by science – and are now on sale for Prime Day.

While a bunch of products are discounted, if you’re wondering where to start, the brand’s bestselling product, the no.3 hair perfector, has been praised by our writers for its ability to transform dry, brittle strands into “softer and healthier-looking” locks, with “less breakage and shower fallout”.

Olaplex no.3 hair perfector: Was £28, now £18.86, Amazon.co.uk

(Amazon)

In our review of Olaplex’s famous no3 hair perfector, our tester said that the formula is a “modern-day cult classic hair care product” that is “hard to live up to, let alone beat”. Strands started to “feel softer and look healthier the more we used it”. Well worth a spot in our own bathroom cabinet, you can save 26 per cent right now.

These are the Olaplex products I’m buying in the Prime Day sale

From shampoo and conditioner to bonding oil, these are the deals I’m snapping up

Daisy Lester17 July 2024 10:00

This smart Philips air fryer will elevate mealtimes

Now’s the time to buy into the air fryer hype, as Amazon has discounted hundreds of models for Prime Day. One of the best offers I’ve seen is this smart Alexa and wifi-enabled air fryer, currently discounted by a tempting half price.

Philips air fryer 5000 series XL: Was £179.99, now £112.99, Amazon.co.uk

(Amazon)

Complete with a sizeable 6.2l capacity pan to cater for up to six people, there’s also a 1.2kg capacity basket. There are preset settings and a digital touch screen for ease, while its rapid-air-technology feature makes fried dishes with fewer calories and 90 per cent less fat. If you’re lacking inspiration for what to cook, you can find plenty of culinary ideas on the accompanying app.

Daisy Lester17 July 2024 10:05

When is Amazon Prime Day 2024?

Now! Amazon’s flagship sale event is in its final day, so time is running out to get a bargain. Concluding at 11:59pm this evening, the sale has discounts on Apple Airpods, Ninja air fryers, Colour Wow and more.

You need to be a Prime member to shop the discounts. It costs £8.99 per month or £95 when paying for a year up-front. If you haven’t been a Prime member in the last 12 months, you can get a 30-day free trial, which will still gain you access to the sale.

Daisy Lester17 July 2024 10:10

Stock up on dishwasher tablets for less

Sometimes the most boring purchases are the best (and the one you get the most use from). Case in point: dishwasher tablets. Annoyingly pricey, Prime Day is your chance to score a saving.

Finish ultimate plus infinity shine dishwasher tablets: Was £41, now £17.70, Amazon.co.uk

(Amazon )

Dishwasher tablets are a staple in the under-the-sink cupboard but they can be costly. Thanks to this Amazon discount though, you can be sure to never run out again as there’s currently more than 50 per cent off this huge bag of over 100 tablets from Finish. The brand’s ultimate plus infinite shine is its most intensive clean and shine product to date.

Best household essentials deals in the Amazon Prime Day 2024

Keep your home fully stocked with these deals

Daisy Lester17 July 2024 10:15

Home owners, you need this Ring doorbell

These nifty devices have shook up the home security world, letting you see, and even talk to anyone at your doorstep, at any time (chances are your neighbour has a Ring doorbell). If you’re late to the party, Amazon has slashed its price on the popular Ring video doorbell 3.

Ring video doorbell 3 plus ring chime: Was £189.98, now £79.99, Amazon.co.uk

(Amazon )

Calling all home-owners, we have spied a solid saving that’s sure to spark some interest – there’s 58 per cent off Ring’s video doorbell 3. An upgrade from the original Ring video doorbell 2, the new model features improved motion detection, as well as a dual band wifi connectivity option (allowing for 2.4 or 5.0 GHz).

Daisy Lester17 July 2024 10:20

A sleek saving on ghd original hair straighteners

ghd is synonymous with hair styling and you can’t beat its straightening tools (they’ve been on everyone’s Christmas list at one point or another). Discounted for Prime Day, the original model packs just as much of a styling punch as its younger siblings.

ghd original hair straightener: Was £139, now £90.24, Amazon.co.uk

(Amazon)

Indeed, one of our IndyBest testers found the original hair straightener to “[create] similarly impressive results to those you get with a newer model, delivering long-lasting looks, whether [she] opted for a straight or wavy style.” Whether you had these for Christmas in 2008 or you’re just learning about ghd now, the original plates are always a failsafe.

Daisy Lester17 July 2024 10:30

Le Creuset is on sale for Prime Day

Future family heirlooms, a Le Creuset dish is the ultimate kitchen status symbol. And if one of its signature cast iron casserole dishes has been on your wishlist for a while, now is the time to act as it currently has a generous 30 per cent discount.

Le Creuset signature enamelled cast iron round casserole dish, 24cm: Was £285, now £156.99, Amazon.co.uk

(Amazon)

Highly versatile, the dish is compatible with all hob types and can be used for making sauces, roasting, slow-cooking and even baking. Plus, it’s finished with chip-resistant enamel and a stainless steel knob. A similar design featured in our review of the best casserole dishes, so you can trust it’s a worthy investment.

Daisy Lester17 July 2024 10:45

Ninja’s blender is tried and tested – and on sale

The swiss army knife if your kitchen, a good blender cannot be underestimated. Great news if you’re looking to invest, Ninja’s is a standout model in our review of the best blenders for an impressive two years running.

Ninja three-in-one food processor and blender: Was £199.99, now £139.99, Amazon.co.uk

(Amazon)

The Ninja thee-in-one food processor and blender can now be scored with a tempting discount of 30 per cent off in the Prime Day sale.“The easy-to-operate dial will let you choose from the different programs, including blend, mix, crush and chop,” explained our tester. Cleverly, “the base will know which cup or bowl you have attached and offer you the right programs for that attachment”.

Daisy Lester17 July 2024 11:00

This cult SPF moisturiser is just £11

CeraVe is lauded by beauty buffs and editors alike for its affordable skincare, and the SPF moisturising lotion is a hero buy. Tried and tested by our expert, it’s now on sale for just £11. Run, don’t walk.

CeraVe AM facial moisturising lotion SPF30: Was £16.50, now £11, Amazon.co.uk

(Amazon/Theindependent)

With SPF 30, it has you covered for a base layer in sunny Spain and a protective sheen in England’s attempt at a summer. Our IndyBest tester found the formula to “instantly [absorb] into the skin for long-lasting moisture that’s neither sticky nor shiny.” What more could you want?

Daisy Lester17 July 2024 11:10

A shiny saving on an electric toothbrush

Supercharge your dental regime with this tried and tested electric toothbrush from Oral B, now on sale with a whopping 60 per cent.

Oral-B Pro 3 electric toothbrush for adults: Was £100, now £40, Amazon.co.uk

(Amazon)

The best affordable electric toothbrush Oral-B makes, the Pro 3 is noticeably less powerful than the iO range but will essentially clean your teeth just as competently as the more expensive brushes”, our tester said, crowning this toothbrush the best overall pick in their review. Featuring different speed settings and a whitening mode, the Pro 3 left our tester with that “‘just been to the dentist’ feeling”. Now, a 60 per cent saving on the toothbrush is something to smile about, too.

Best electric toothbrush deals for Amazon Prime Day 2024

Deals on toothbrushes and water flossers from Oral-B, Philips and have landed

Daisy Lester17 July 2024 11:15

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