Amazon Prime Day 2024 – live: Top deals from Ninja, Oral B and more
Real-time updates of the big summer sale, including the best discounts
Calling all bargain hunters: Amazon Prime Day is now in its final hours but there’s still time to nab yourself a bargain. The two-day annual discount bonanza has seen prices plummet on everything from the latest tech, including Amazon devices, laptops and TVs to home appliances, mattresses, beauty and so much more.
Naturally, we’ve been on hand to take you through the very best deals that Amazon has to offer, plucking out the good discounts and chucking out the bad – and we’ll continue to do so until the clock strikes midnight tonight.
The retailer’s event, which is exclusive to Prime members, is renowned as being Amazon’s site-wide version of Black Friday, and we’d argue that the deals have been just as good as those we see in the November sale.
If you’re yet to take advantage of the mega savings or want to squeeze in one last steal before the sale ends, you’ve come to the right place. From top shopping tips to the best bargains to shop now, consider this your Prime Day cheat sheet.
This Elemis face mask is reduced to less than £15
Beauty buffs have been treated to a bunch of Elemis discounts this Prime Day, from the pro collagen rose cream to the peptide flower mask. I love the former, so think it’s high time I tried the latter - and there’s no better time as it’s reduced from £40 down to just £14.70.
Elemis peptide4 thousand flower mask: Was £40, now £14.70, Amazon.co.uk
“While clay masks have a heavy and almost sludgy application, the Elemis formula is much more lightweight. It applies almost sheer – like a black stained glass window – and, unlike its clay counterparts, doesn’t dry down to a lighter colour,” our beauty wrtier explains.
As for the effects, expect your skin to feel lifted and tightened. “As someone with big pores (to say the least), this mask really does work to minimise their appearance in the hours afterwards” they added.
This luxury Elemis face mask has been reduced to less than £15
The formula gives me a brightening boost even after a long, tiring day
This tried and tested robot vacuum is just £109
Doing the hard graft for you, I imagine a robot vacuum is high on most people’s wishlists. Of course, they don’t come cheap but Prime Day has gifted us with the best discount I’ve seen on a tried and tested model.
Costing just £109, the Eufy vacuum is sure to make light work of your floors and banish the boring task for good. Naturally, I’ve invested.
Eufy robovac 15C max: Was £244, now £109, Amazon.co.uk
The best budget robot vacuum in our review has just got even cheaper thanks to Prime Day. Our test found the “robovac 15C max has good suction for the price, and handles dirt and dust on hardwood floors and medium-pile rugs with ease”. They added that the “sensors can tell when the robot moves from carpet to hard floors and adjusts the suction strength to suit the situation”. Currently reduced to £110, if you hate vacuuming, this is a no-brainer.
This affordable bronzing serum is my summer staple – and they’re on sale
Bronzing drops are the perfect hybrid of skincare and fake tan, giving your face that fresh-of-the-plane glow. One of my favourites in the increasingly packed market is Isle of Paradise’s bronzing serum.
Since it droped on my desk in the spring, it’s become my make-up bag hero – and now, it’s reduced down to just £11 for Prime Day.
Isle of Paradise sunny serum: Was £15.95, now £11, Amazon.co.uk
A make-up and skincare hero, Isle of Paradise’s sunny serum gives skin an instantly bronzed look while also being hydrating and nourishing. Whether sitting under make-up as a primer or worn alone, the formula has impressive longevity and easy application.
This viral Maybelline mascara is less than half price
Maybelline and mascara go hand in hand. In fact, its TikTok-viral lash sensational sky high formula is the UK’s no 1 bestselling mascara. Whether you want to stock up or see what all the fuss is about, you can save more than 50 per cent off on this affordable hero in the Amazon Prime Day sale. But you’ll need to be quick – these deals will only last until 11.59pm today.
Maybelline lash sensational sky high mascara: Was £12.99, now £5.98, Amazon.co.uk
“The mascara itself isn’t flakey meaning it doesn’t drop throughout the day and feels lightweight on lashes. I found that when I swiped the product on, my lashes looked significantly longer and separated, creating a fluttery but natural-looking finish,” our beauty writer says.
“If you’re all about volume, then this mascara may not be for you, but if length is your game then there are few better products out there. It is buildable, and you can take your lashes from incredibly natural to dramatic without the product feeling crusty or dry.”
My favourite Maybelline mascara is half-price for Prime Day
The everyday hero product I’m stocking up on this Prime Day
Amazon’s echo pop smart speaker is under £20
Powered by Alexa, Amazon’s Echo smart speaker range is as affordable as it is top quality. True to form, the retailer has discounted all (yes, all) of its Echo speakers meaning there’s no better time to be a Prime member.
Currently, you can get two Echo pop speakers for less than the price of one full price.
Echo pop smart speaker: Was £44.99, now £19.99, Amazon.co.uk
Reduced by nearly 60 per cent, the Echo Pop looks like the Echo Dot sliced in half. “But don’t be deceived by its minuscule price tag, this semi-spherical machine with a slanting speaker packs a punch,” our tester said. Unlike the Echo Dot, the sound is directional in the 180-degree format – but if you’re looking to fill a small room or corner, this isn’t a problem.
While the fact that you could get two Echo Pops for the price of one Echo Dot may sway your decision, if you need further convincing, you can get the pop for less than £20, thanks to Amazon’s Prime Day deal.
This premium IPL hair removal device is nearly half price
While hair removal needs were once the requisite of salons, now you can recreate the process at home thanks to high-tech IPL devices. IPL (which stands for intense pulsed light) is a hair-removal technology that works by targeting hair follicles with light beams preventing new hair from growing.
If you’re ready for silky smooth skin, this Prime Day discount needs to be on your radar.
Ulike sapphire air+IPL hair removal handset, was £299, now £179, Amazon.co.uk
This hair removal tool from Ulike is one of the best IPL devices and received glowing reviews from our testers. Unlike other hair removal devices, it uses cooling technology to soothe the skin and ensure the light doesn’t cause any pain, irritation or inflammation (ideal for sensitive skin and those more intimate areas).
Our tester said: “It took less than 15 minutes to zap [the] whole body, plus the five different energy levels (suitable across the board for face, underarms, bikini line and legs) made it an easy task.” Right now, you can save 40 per cent.
This IPL hair removal device is one of the best and it’s almost half-price
This IPL hair removal device was voted one of the best and it’s currently 40% off for Amazon Prime Day
My stylish and sustainable electric toothbrush is on sale
I’ve been using’s Suri’s sonic toothbrush since the start of the year and trust me, I’m not going back. Just as efficacious as more expensive models from the likes of Oral B and Philips, Suri’s brushes more affordable, stylish-looking and have strong eco credentials. Better yet, the electric toothbrush is on sale for Prime Day.
SURI sustainable sonic toothbrush: Was £95, now £71.25, Amazon.co.uk
An eco-friendly choice, this sleek-looking SURI toothbrush was named best sustainable electric toothbrush in our best toothbrushes round-up. The brushes have recyclable plant-based heads and bristles, as opposed to plastic bristles, which are used by many other brands. Our expert was impressed by its “comprehensive clean”. With 33,000 sonic vibrations per second, it’s capable of dislodging stubborn plaque build-up.
Leaving me with that fresh-from-the-dentist feeling each morning and evening, the battery has impressive longevity, too, making it great for travelling (it’s complete with a portable case). For Prime Day, it’s reduced by 25 per cent.
Stock up on household essential for (a lot) less
While tech and beauty discounts often steal the limelight during Prime Day, sometimes the boring purchases are the most worthwhile. From dishwasher cleaner to bathroom fresheners, the team have rounded up all the household essentials they’re stocking up on.
Finish dishwasher machine cleaner: Was £10.50, now £4.45, Amazon.co.uk
If you want sparkling dishes, it makes sense to keep your dishwasher squeaky clean, too, but many of us often overlook this household chore. However, with this handy product from Finish, you can easily give your machine a proper deep clean. Simply pop the bottle in an empty dishwasher, begin a high-temperature cycle and enjoy the fresh-smelling results.
Febreze bathroom air freshener, 8 pack: Was £28, now £15.20, Amazon.co.uk
Keeping a bathroom smelling sweet is an imperative part of ensuring your home stays a clean and fresh haven for you and your family. These bathroom air fresheners from Febreze work by fighting off any foul odours in the air and preventing them from lingering, replacing them instead with a light fresh scent. With eight refills, each lasting up to 50 days, they are sure to give you peace of mind and a breath of fresh air, especially since they’re now 43 per cent off.
Best household essentials deals in the Amazon Prime Day 2024
Keep your home fully stocked with these deals
These Samsung Galaxy earbuds are now under £100
Headphones are the kind of investment you’ll use for years (my AirPods are five years old and still going strong), but you want to ensure you purchase the right ones. Luckily, our tech team have tried and tested hundreds and Samsung’s Galaxy buds2 earned a spot in their round-up of the best headphones.
Samsug Galaxy buds2 pro wireless earbuds: Was £219, now £99, Amazon.co.uk
Rated a solid four out of five in our best wireless earbuds review, the Galaxy buds2 pro have a “strong” active noise cancelling mode, according to our tech expert, so you can completely immerse yourself in whatever you’re listening to. They fit snugly and comfortably in the ear and they’re lightweight so you can use them over long periods of time. “Sound quality is tremendous,” our writer said in their review. “Samsung owns audio company AKG, which has tuned these earbuds immaculately.”
Save 30% on ghd’s salon-quality helios hair dryer
Ensuring you’re never late in the morning, ghd’s hair dryers are the beauty world’s worst-kept-secret for a sleek, straight blow dried look. The helios model is even used in professional salons - and now you can save nearly 30 per cent for Prime Day.
ghd helios hair dryer: Was £179, now £132.99, Amazon.co.uk
“Having had it tested in both a professional and informal setting, I can confidently tell you that it ensures the quickest blow-dry on the market with three heat settings, three speed settings and a perfectly tapered concentrator attachment,” our beauty writer said. “Whether you’re after a bouncy ‘do or a sleek straight finish, the helios will get you there in half the time.”