Amazon Prime Day 2024 – live: Top deals from Ninja, Oral B and more
Real-time updates of the big summer sale, including the best discounts
Calling all bargain hunters: Amazon Prime Day is now in its final hours but there’s still time to nab yourself a bargain. The two-day annual discount bonanza has seen prices plummet on everything from the latest tech, including Amazon devices, laptops and TVs to home appliances, mattresses, beauty and so much more.
Naturally, we’ve been on hand to take you through the very best deals that Amazon has to offer, plucking out the good discounts and chucking out the bad – and we’ll continue to do so until the clock strikes midnight tonight.
The retailer’s event, which is exclusive to Prime members, is renowned as being Amazon’s site-wide version of Black Friday, and we’d argue that the deals have been just as good as those we see in the November sale.
If you’re yet to take advantage of the mega savings or want to squeeze in one last steal before the sale ends, you’ve come to the right place. From top shopping tips to the best bargains to shop now, consider this your Prime Day cheat sheet.
This is the best Prime Day deal on an Emma mattress
Prime Day is all about saving on those big ticket items that have been on the wishlist for a while. Case in point: a mattress. Considering we spend a third of our lives asleep, it’s important to get that purchase right.
Tried and tested by our sleep expert, you can’t get much better than the Emma nextgen premium mattress. Now, it’s on sale with 40 per cent off.
Emma nextgen premium single mattress: Was £709, now £389, Amazon.co.uk
“For fans of firm mattresses, the Emma premium plus is sure to go down a treat”, our tester said in their review. Crowning it as the best breathable option, our tester found that the Emma NextGen premium mattress was one of the comfiest they had ever slept on. “What makes this so impressive is the five layers of comfort”, they explained, “four of which are made from foam, and one a 12.5cm tall layer of pocket springs, making the whole thing soft and spongy.” You can sleep even better now, as Amazon has slashed the price of a single mattress by more than £300.
Amazon’s Fire max 11 tablet is nearly half price
Tablets have come a long way since Apple launched the iPad more than a decade ago. For value, it’s hard to beat the basic but highly useful fire range from Amazon. And now it’s Prime Day, you can save hundreds on the range, including the Fire max 11.
Fire max 11 tablet: Was £249.99, now £139.99, Amazon.co.uk
Reduced to almost half price this Prime Day, the Fire Max 11 offers “exceptional value”, according to our review, where it was dubbed the best full-size budget tablet on test. It was hailed by our writer for being powerful and boasting a “bright and colourful” display and “very strong” battery life. What’s more, it features “a slicker, slimmer and more premium design than other Fire tablets”, they praised.
Best Lego Amazon Prime Day deals 2024
Calling all Lego fans, there’s a bunch of deals on the Danish brick brand’s sets in time for early Christmas shopping (or just as a treat to yourself).
Lego wildflowers bouquet set: Was £54.99, now £43.99, Amazon.co.uk
Release your inner florist with this vibrant and intricate bouquet of wildflowers. The floral bundle features 16 height-adjustable stems, along with a dynamic array of flowers reflecting the vibrancy of wildflowers such as Welsh poppies, cornflowers and lavender. Perfect for arranging before displaying in a vase as you would a fresh bouquet of flowers, they’ll brighten up any windowsill (without worrying about wilting and watering). You can save 20 per cent with this deal at Amazon.
Hailey Bieber loves this moisturiser – and it’s on sale for £7
Loved by the likes of Hailey Bieber and Victoria Beckham, this budget moisturiser is lauded for its nourishing skincare benefits. If you’ve been influencer, it’s now even more appealing at just £7.
Weleda skin food: Was £12.07, now £8.49, Amazon.co.uk
It’s thick and perfect for dry or rough patches and, our tester found in her pregnancy-safe skincare buys review that Weleda skin food had “helped heal angry areas of dry, itchy and red skin,” as well as being, “an intensive redeemer that’s nourished and restored a healthy barrier at an affordable price” – and it’s been made even more affordable this Prime Day.
This Blink video doorbell is reduced to less than £30
Whether you’re in the market for something to help communicate with delivery drivers or looking for something to provide some extra security and peace of mind, a video doorbell can enhance the security in your home. This one is an absolute steal right now at just £29.99.
Blink video doorbell: Was £59.99, now £29.99, Amazon.co.uk
The best budget-buy video doorbell in our review, the writer praised it for its affordable price point, functionality and slim design, noting that it’s “less obtrusive than some others we tested”.
“The audio quality was decent – both hearing what someone was saying on the doorstep and then speaking to them through our app,” they noted. “We could adjust the motion-detection function, so it only triggered recording of relevant events, and adjust the length of the clip it captures. The night vision was decent, too,” added our writer.
The swanky Kindle scribe ereader is high on my wishlist – and it’s on sale
As a self confessed book lover, Amazon’s original Kindle (was £94.99, now £74.99, Amazon.co.uk) is my prized possession for commuting and travelling. But with a few more holidays on the cards for summer, I’ve got my eye on an upgrade courtesy of the Kindle scribe.
Kindle scribe (64 GB): Was £409.99, now £274.99, Amazon.co.uk
The Kindle scribe comes with a stylus for creating notes in the margins of the page, which is pretty neat. “The scribe collects your notes together in one place”, our tester explained in their review, but “not all books can be written on, at least, not yet”. In terms of reading experience, they added that the big display means you can squeeze more words into a page, resulting in fewer page turns (or you can opt for bigger text). And there’s no time like the present to invest in the swanky new ereader because the price has been slashed by a generous £134.
Our tech expert has found this standout Acer laptop deal
It’s a minefield out there when it comes to laptop deals during Prime Day. But thankfully our IndyBest tech experts are on hand to help you filter through the duds.
Acer Aspire 3 laptop: Was £549, now £379.99, Amazon.co.uk
If you’re looking for a new laptop, this could be your perfect match as it’s now 30 per cent off. It features a HD webcam and dual microphones with AI technology to reduce background noise, so whoever you’re video calling will be able to hear you clearly. When our tester reviewed a similar model they deemed it the best value student laptop and found it to be “ideal for working remotely and watching entertainment on the go”.]
Best laptop deals for Amazon Prime Day 2024
The two-day sale is your chance to upgrade your laptop for less
When does Prime Day 2024 end?
Prime Day 2024 kicked off yesterday (Tuesday 16 July) and will finish today (Wednesday 17 July). The will end at 11.59pm, so you would have had a full 48 hours to shop the discounts.
You need to be a Prime member to shop the sale. It costs £8.99 per month or £95 when paying for a year up-front. If you haven’t been a Prime member in the last 12 months, you can get a 30-day free trial, which will still gain you access to the sale.
With just nine hours left, make sure you don’t miss any deals by checking out our main guide:
Best Amazon Prime Day deals 2024, chosen by our shopping experts
It’s day two of Amazon Prime Day and our experts have hand-picked the best deals for you
Fitness fans, you can save 30% on the Fitbit charge 6
It’s time to supercharge your fitness regime thanks to the Fitbit charge 6 tracker. Helping you track, monitor and work toward goals, the wearable is a fan favourite for good reason.
Fitbit charge 6: was £139.99, now £103.55, Amazon.co.uk
The original slim fitness tracker is reduced by 26 per cent. The Fitbit charge 6 supports whatever workout you favour, linking to treadmills, exercise bikes and rowing machines with smart Bluetooth technology. Not only that, it measures your heart rate, oxygen levels, stress and sleep. It’s clever in other ways too, with built-in Google apps, so you can listen to music, map a route and access your Google wallet to make payments on the go. Comfy and lightweight with a silicone strap and hardwearing face, it’s the perfect investment for those looking to upgrade their fitness game
Good afternoon, savvy shoppers
Hello! Let me introduce myself, I’m Lois – I’ll be taking over from Daisy as your dedicated Prime Day shopping guide. We’re entering the final stretch of the big summer sale now, so this is your last chance to save some cash on that coffee machine, or bag a bargain on that blender. Let’s get to it.