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As it happenedended

Amazon Prime Day 2024 – live: Top deals from Ninja, Oral B and more

Real-time updates of the big summer sale, including the best discounts

Lois Borny
Production journalist and writer
Thursday 18 July 2024 12:16 BST
Snap up discounts on electric toothbrushes, Kindles and more
Snap up discounts on electric toothbrushes, Kindles and more (iStock/The Independent )

Calling all bargain hunters: Amazon Prime Day is now in its final hours but there’s still time to nab yourself a bargain. The two-day annual discount bonanza has seen prices plummet on everything from the latest tech, including Amazon devices, laptops and TVs to home appliances, mattresses, beauty and so much more.

Naturally, we’ve been on hand to take you through the very best deals that Amazon has to offer, plucking out the good discounts and chucking out the bad – and we’ll continue to do so until the clock strikes midnight tonight.

The retailer’s event, which is exclusive to Prime members, is renowned as being Amazon’s site-wide version of Black Friday, and we’d argue that the deals have been just as good as those we see in the November sale.

If you’re yet to take advantage of the mega savings or want to squeeze in one last steal before the sale ends, you’ve come to the right place. From top shopping tips to the best bargains to shop now, consider this your Prime Day cheat sheet.

Score savings on board games this Prime Day

There’s currently 33 per cent off the game Outsmarted: the live quiz show, which our tester rated best for quiz show wannabes in our review of the best family board games.

Outsmarted: the live quiz show: Was £29.99, now £19.99, Amazon.co.uk

(Amazon)

The questions are suitable for all ages which levels out the playing field across the family, our tester said. “Controlled via an app, the game can be cast onto your TV, for that real live quiz show effect”, they explained, while questions will span everything from “breaking news (updated daily) to 80s hits, Harry Potter, Marvel, F1, logos, science and nature, celeb arrests, back to school, Game of Thrones and many more”.

Lois Borny17 July 2024 21:30

Pet owners, this Furbo dog camera deal is for you

Ever wondered what your pet gets up to when you’re away (I know I do). A deal for curious pet owners who want to ensure their pup is safe and happy at home, Furbo’s 360 dog camera (read: a treat-tossing surveillance tool) is currently half price.

Furbo 360 dog camera: was £99, now £49, Amazon.co.uk

(Amazon)

The team hasn’t tried this latest Furbo 360 dog camera, but the previous generation of the pet-friendly surveillance tool went down well with our tester. The problem of the fixed camera position (our tester’s main issue) is no longer, thanks to a new wide-angle lens that rotates to show more of the room. There’s also motion and barking alerts and even a treat-toss which actually shoots out treats at the tap of a button. Furbo requires a subscription but the camera itself is half price for Prime Day.

Lois Borny17 July 2024 21:45

Our beauty writer’s favourite Redken shampoo is on sale

From the lather to how her scalp felt after using it, our resident beauty buff Lucy Smith is obsessed with Redken’s scalp relief shampoo. Pop the scalp-soothing elixir into your online basket this Prime Day and you’ll pay just £16 (Was £23.90, now £16.70, Amazon.co.uk).

My favourite Redken shampoo is reduced by 30 per cent for Prime Day

From the lather to the way my scalp feels after, I’m obsessed

Lois Borny17 July 2024 22:00

Our favourite teeth whitening kit has 20% off

MySweetSmile’s teeth whitening powder (was £24.99, now £19.99, Amazon.co.uk) was voted best overall in our review of the best teeth whitening kits. Here’s why it had our tester smiling.

Our favourite teeth whitening kit has 20% off for Amazon Prime Day

Say goodbye to pesky stains and achieve a set of pearly whites in a matter of weeks

Lois Borny17 July 2024 22:15

Ninja’s slow cooker wins our vote – and it’s sub-£100

A convenient and cost-effective way to cook, slow cookers are great for hearty, flavourful dishes. But which one should you buy? Well, Ninja’s possible cooker is our reviewer’s favourite. It promised to work five times faster than a conventional slow cooker, and it didn’t disappoint.

Ninja foodi possiblecooker eight-in-one slow cooker: Was £149.99, now £99.99, Amazon.co.uk

(Rachael Phillips )

The Ninja foodi PossibleCooker was named the best in class in our cooker review and, thanks to this Prime Day deal, you can walk away with a discount of more than 30 per cent. It does more than just slow cooking too, with baking, roasting and more in its cooking repertoire.

Lois Borny17 July 2024 22:30

Bookworms, the Kindle paperwhite is at its lowest price

The Independent’s tech critic David Phelan found the Kindle paperwhite (Was £84.99, now £64.99, Amazon.co.uk) to be “really exceptional”, so it’s no wonder it won the top spot as our IndyBest buy. But, if that wasn’t enough, it’s also reduced by 24 per cent. That’s your cue to add it to your basket. Olivia has the lowdown below.

Best Kindle paperwhite deal for Amazon Prime Day 2024

The ereader has been reduced to its lowest price

Lois Borny17 July 2024 22:45

This almost half-price IPL hair removal device is one of the best

IPL hair removal devices come with a couple of perks. Namely, they’re pain-free, and offer a more long term solution to unwanted hair than waxing or shaving. Ulike’s sapphire air+IPL hair removal handset (was £299, now £179, Amazon.co.uk) is one of the best, and the tried and tested, top-rated device now has 40 per cent off.

This IPL hair removal device is one of the best and it’s almost half-price

This IPL hair removal device was voted one of the best and it’s currently 40% off for Amazon Prime Day

Lois Borny17 July 2024 23:00

Keen to try Color Wow? These are the best deals

Loved by the likes of Jennifer Lopez and Kim Kardashian, (and nowThe Independent’s beauty writer) this super popular humidity hero is currently reduced by 30 per cent.

Color Wow dream coat supernatural spray: Was £27, now £18.90, Amazon.co.uk

(Theindependent)

Upon testing the celebrity-approved Color Wow hair spray, our tester found that “Color Wow’s dream coat did a stellar job of keeping [her] hair straight and adding some serious gloss. There was no hint of a wave poking through and, [her] locks still looked relatively shiny after a day in the rain.”

If you love the brand as much as us, read our guide to the best Color Wow deals.

I’ve found the best Color Wow deals in the Amazon Prime Day sale

If the haircare brand is good enough for Kim Kardashian, it’s good enough for me

Lois Borny17 July 2024 23:15

The clock is a-ticking – Amazon Prime Day is almost over

We’re in the home stretch of the Prime Day shopping bonanza now, so if you’re yet to secure that discounted air fryer or that super cheap Echo smart speaker, now’s the time to do it. To make the most of these final minutes, here’s our Prime Day shopping guide for your perusal.

Best Amazon Prime Day deals 2024, chosen by our shopping experts

It’s day two of Amazon Prime Day and our experts have hand-picked the best deals for you

Lois Borny17 July 2024 23:30

Listen up, the Echo dot (5th gen) is half price this Prime Day

You’d be forgiven for not knowing one Echo device from the next, but our tech writer certainly does. Alex took a deep dive into the the Amazon Echo series for his tried and tested review, where he dubbed the Echo dot, 5th generation the best budget option. And it gets even better, because the speaker is now less than half price.

Echo dot, 5th generation: Was £54.99, now £24.99, Amazon.co.uk

(Amazon)

Amazon’s popular Echo dot 5th gen smart speaker is less than £30 this Prime Day. “The Amazon Echo Dot is the baby in the Amazon Echo range, but don’t be deceived by its diminutive, spherical and slightly squat size,” our tester said in their review. “This speaker Alexifies every room in your home on a budget, while still delivering decent sound and good smarts.” Delivering weather reports, setting timers, playing music, podcasts and the news, it also boasts a new temperature sensor, tap functionality and improved sound.

Looking for more deals on Amazon’s own devices? Read our shopping guide below.

Best deals on Amazon devices on Prime Day 2024

The retailer’s flagship sales sees seriously steep price drops on its own devices, like Echo Dots and Fire TV sticks

Lois Borny17 July 2024 23:45

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