Comedian Volodymyr Zelensky may have played Ukraine’s president on TV – but could he really run the country?

How far will voters distinguish between Zelensky the real-life candidate and the fictional small-time schoolmaster-turned-president whose secretly taped anti-corruption rant propelled him to the top job?

Although Zelensky comes across well when he appears on his own terms, he performed poorly in the few television interviews he gave (AFP/Getty)

Some in Ukraine may feel that April Fool’s Day 2019 started a few hours early, at 8pm the previous evening to be precise, when the polls in the first round of the country’s presidential election closed and the exit polls showed an actor who plays a fictional president beating the real president into second place by a margin of almost two to one.

Official results give Volodymyr Zelensky (the actor) around 30 per cent of the vote, compared with 16 per cent for president Petro Poroshenko. From a field of 39 – yes, 39 – presidential hopefuls, it will be these two heading into the run-off on 21 April.

Yulia Tymoshenko – the only woman anywhere near the top 10 and the most recognisable face for many outside Ukraine as “la pasionaria” of the 2004 Orange Revolution, had led when the campaign began last December, but was knocked into third place. Mercifully, the 3 percentage point margin between her and Poroshenko is probably clear enough to pre-empt any challenge or dispute.

The question now facing the more than half of Ukraine’s 35 million electorate who voted for neither Zelensky nor Poroshenko on Sunday is which of the two to choose in three weeks’ time – and for the rest whether to stick with their original choice.

It would be fair to say that opinions about Zelensky are sharply divided. On the one hand are those who argue that anything has to be better than the glacial pace of change and endemic corruption over which Poroshenko has presided.

They include many young people who have joined what might be described as the pan-European anti-politics tendency that brought Italy’s current government to power. Zelensky and his team of largely young volunteers ran a welcoming and modern campaign that took on a life of its own as – rather like Jeremy Corbyn’s 2017 campaign in the UK – supporters spread the word on social media.

At the same time, there are many – perhaps over-represented among highly educated professional Ukrainians at home and abroad – who view Zelensky with trepidation and suspicion as just another populist, capitalising on his fame in another sphere. Their fear – tinged with condescension – is that he could endanger the relative stability Poroshenko has brought after the tumult of the Euromaidan (a wave of demonstrations) five years ago.

The size of Zelensky’s first-round vote, however, and its geographical spread – he managed to appeal to Russian-speakers in the eastern areas bordering the war zone as well as those in central and southern Ukraine – have led even doubters to feel that this election is now his to lose. Poroshenko, however, should not be written off too soon. It is not just fear of the unknown that could make the run-off very close; there are other reasons why Poroshenko could yet prevail.

One is that, although Zelensky comes across well when he appears on his own terms – at the comedy shows he preferred to conventional political rallies – he performed poorly in the few television interviews he gave, appearing out of his depth and using language that suggested a rather unreconstructed view of women.

It had been expected that one or more formal television debates might test his mettle, but the plan for first-round debates foundered when Poroshenko and Zelensky both declined to take part, and it now appears there may be no second-round debate either. With the contest now reduced to two, however, this is bound to concentrate minds.

Another is the question of Zelensky’s funding. Some suspect that the hand (and money) of the exiled businessman/oligarch, Ihor Kolomoisky, is behind him. Zelensky denies that he depends on anyone, and some close to the campaign say that associates of Kolomoisky are at best on the outer fringe of the campaign. But the suspicion persists, and when Poroshenko spoke of “populists” and “puppets” in his campaign speeches, the inference was clear.

Poroshenko’s first-round campaign pitch – a responsible leader whose video stresses the importance of the nation, the army and the Church – could have more resonance now that it will be pitted directly against what could seem a leap into the unknown with Zelensky. Then again, just looking at the way the two handled the provisional first-round results on the night – Poroshenko looking exhausted and just a little jaded, and Zelensky bouncing around, smiling, with a ready word for the media and glad-handing his supporters, it was tempting to imagine a new Ukraine already eclipsing the old.

But – to put it at its most basic – will Zelensky be “allowed” to win? While there have been some reports of polling violations on Sunday, the first round appears to have been an admirably clean and open election to the point where a complete outsider was not only able to stake a claim to the country’s top job, but to reach the run-off. And the outside attempts to influence the poll (by Russia and the west), so apparent in previous elections, were almost not in evidence.

With the presidency itself now at stake, however, and the confusion of a ballot paper with 39 candidates safely in the past, could the old ways make a comeback? Might there be a sudden upsurge of attempts to influence the campaign from the outside: new money, hacking, dirty tricks,“Kompromat”? Is there a “deep state” that could stop Zelensky?

Leaving aside the imponderable, there are perhaps three factors to watch over the three weeks. The first is whether any of the other first-round candidates who obtained more than a handful of votes will endorse – or do any deal with either of the candidates. And if they did – if Timoshenko, for instance, or Yuriy Boyko, the pro-Russia candidate, backed Zelensky – would it have a positive or negative effect on his campaign? One key broker could be the anti-corruption candidate, Anatoliy Hrytsenko, who came fifth.

The second is how far Zelensky can convince his critics that he could actually do the job. Members of his team told me that he was consulting widely and taking the prospect very seriously and he has attracted at least two past ministers to his team. The fluidity of Ukraine’s political parties also means that not having a developed party of his own might not be a huge liability in parliament, as MPs might well flock to a winner. Parliamentary elections later in the year could do the rest.

His manifesto is also more specific than his detractors say: it includes an end to immunity from prosecution for MPs and government officials; “not a battle, but the defeat, of corruption”, referendums on important state issues, including possible membership of Nato, talks with Russia to end the fighting in eastern Ukraine, tax breaks for entrepreneurs, a drive to introduce technology in schools, higher pay for the military.

But the biggest question could be this: how far will voters distinguish between Zelensky the real-life candidate and the fictional schoolmaster-turned-president whose secretly taped anti-corruption rant propelled him to the top job?

By using the title of the series Servant of the People as his campaign slogan, and the name of his embryonic political party, Zelensky could be accused of encouraging the confusion. And the fictional president comes with an attitude and an almost naive agenda that is the stuff of many a Ukrainian’s dreams. He is principled, quizzical, supports the “little man” and has the welfare of his people at heart. The less voters are able, or choose, to distinguish the two, the better Zelensky’s chances of leading the real Ukraine.