Letter: Who gets what from charity card sales

Sir: May I correct a misunderstanding in Charles Oulton's piece. The great majority of Cancer Research Campaign's Christmas cards are sold by direct mail order or through our 200-plus charity shops. The gross profit on these is 45 per cent. Some are sold through other outlets where the profit to the campaign is, of course, somewhat less.

Yours faithfully,

JACKIE McDOUGALL

Appeals Director

Cancer Research Campaign

London, NW1

14 December