LETTER: Campaign for `Coriolanus'
Your support helps us to tell the story
From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.
At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.
The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.
Your support makes all the difference.From Mr Andrew Canham
Sir: I read with interest and a wry smile Tom Sutcliffe's comments on the Royal Shakespeare Company's campaign for promoting Coriolanus at the Barbican (Arts and Books, 5 August). He missed the point, failing to pick up the irony at the heart of what is proving to be a very successful campaign.
Yes, Coriolanus is being sold in a visual style which deliberately mimics the current trend for violent thrillers. The fact that it is a Shakespeare play, being performed by the RSC, creates a deliberate tension between the striking image and the viewers' perception of the RSC's work.
This production of Coriolanus has a central performance by an extremely young and talented actor, and the production is both thrilling and chilling. The campaign accurately reflects these qualities. It is gratifying that sales of the poster to thrilled theatre-goers have soared.
The image is targeted at a theatre-going London student - who may or may not drink lager. The number of students buying standby tickets for Coriolanus has increased by a staggering 1,140 per cent, compared to the season average.
Yours sincerely,
Andrew Canham
Marketing Manager
Royal Shakespeare Company
London, EC2
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies
Comments