Letter: Business still supports the arts
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Your support makes all the difference.Sir: I read in astonishment the statement by Roger Broad of BT (report, 27 June) that corporate arts sponsorship is in crisis.
The Association for Business Sponsorship of the Arts conducts an annual survey of corporate support for UK arts organisations and museums. The latest report, for 1995/6, shows that business support is stable at around pounds 80m. It also shows that business sponsorship of revenue projects, used by companies to promote their products and market their services, has reached a record high of nearly pounds 50m.
COLIN TWEEDY
Director General
Association for Business Sponsorship of the Arts
London SE1
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