The secret to finding love online? Data, apparently

 

Thursday 07 February 2013 10:18 GMT
Comments
Science has been deployed by the matchmaking industry in all sorts of ways
Science has been deployed by the matchmaking industry in all sorts of ways (Debbie Powell)

Your support helps us to tell the story

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.

At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.

The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.

Your support makes all the difference.

Over on Mashable there's an essential read for those struggling to find love online, as Amy Webb shares her secret for going from largely overlooked on JDate, a Jewish match-making site, to being one of the site's most popular profiles. The key? A mixture of espionage and mathematics.

Webb - a digital strategy expert - used her understanding of algorithims to crack JDate's system and "SEO" her profile, eventually leading to a hook-up with her future husband.

She also did a spot of catfishing; posing as a man and analysing the profiles of the most popular women for patterns. The crucial lesson was simple. Don't overshare. 97 words was the average "resume length" of top site users' - and they tended to wait 22 to 23 hours before responding to messages.

A more obvious tip, says Webb, show a little skin...

Join our commenting forum

Join thought-provoking conversations, follow other Independent readers and see their replies

Comments

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in