Why we prioritise testing new products over mindless preaching

Whether it’s the latest fitness, beauty or food launch that piques your interest, we will do our utmost to find out whether it’s worth parting with your hard-earned cash

Above anything, Britons uphold the sanctity of tradition. This is why we have a monarch as the head of state, gather for roast dinners covered in a deluge of thick gravy on Sundays, and are globally known for avoiding queue-jumping, apologising profusely, and trying to solve a problem with a fresh brew. Tradition gives us a sense of belonging, unity, and security. If there’s one thing we fear, it’s challenge to the status quo.

That’s why journalists come in handy.

Every day, the Lifestyle desk receives hundreds of emails about new product launches and initiatives dreamed up by companies promising to, more often than not, improve the lifestyles of consumers. CBD-infused bath bombs, Pringles made of rice and microneedling facial tools are just some of the goods that have sprung up in the retail market in recent months. As readers ourselves, we know how confusing it can be to separate the wheat from the chaff and ascertain what products are worth investing in, both financially and emotionally.