Rhodri Marsden: The lesson is: be careful if you take on Apple
Your support helps us to tell the story
From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.
At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.
The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.
Your support makes all the difference.Illustrating basic laws of economics doesn't have to be dull; all you need to spice things up is a bit of corporate blundering. Hewlett Packard had made extravagant predictions of the demand for its tablet computer, but the TouchPad was greeted with barely perceptible shrugs of indifference.
HP's almost petulant decision to pull out of the market and sell off Touchpads for $99 was odd – but not as odd as its statement that it was "pleasantly surprised" by the subsequent demand for them.
We're now in the bizarre position where TouchPads are sufficiently scarce to be selling on eBay for twice the price they were bought at during the sale. HP has been tempted to produce another run, and is now openly optimistic about a spin-off plan for its mobile computing division.
It's entertaining to imagine the intense conversations that must be occurring at the highest levels of HP, but the drop of its share price by 50 per cent in a year is an indication that not everyone is finding it funny. The wider lessons from the short life of the TouchPad probably surround management and strategy, but one lesson can be delivered in bullet-point form: don't launch inferior copies of Apple products and expect people to pay the same price. Expect them to pay about a fifth.
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies
Comments