John Walsh: How do we know online food reviewers are telling the truth?

Saturday 11 September 2010 00:00 BST
Comments

Your support helps us to tell the story

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.

At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.

The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.

Your support makes all the difference.

Every newspaper critic of restaurants approaches the online, man-in-the-street reviews found on food websites with caution. Not because they're often badly written, comically misspelt or pig-ignorant about cooking, but because they often seem strangely partisan.

Sometimes you suspect they must emanate from the restaurant itself, from the owner's wife or mother ("If you're visiting London and can only afford one nice restaurant, let this be IT!"), sometimes they appear to be the work of a sworn enemy or professional assassin ("The service was rude, we were kept waiting for hours, the sauce on the chicken was out of a bottle, I'm NEVER going back".)

TripAdvisor does its best to plead fair play in its assessments. They're prefaced on the website by the words "Reviews you can trust," and every one is followed by the rubric, "This review is the subjective opinion of a TripAdvisor member, and not of TripAdvisor LLC." None of which reassures you that you're reading the words of a wholly disinterested party.

So, it's no wonder that several hotels and restaurants which have been rubbished by anonymous reviewers on the TripAdvisor site are seeking some form of retaliation.

I'm afraid they're doomed to failure. Even if they discover that some adverse reviews have been posted by rival restaurants, it's hard to see what legal redress they're entitled to.

Restaurant critics will await the legal outcome with interest. And restaurateurs will devoutly wish that the culture of online praise or condemnation by complete strangers had never got started.

Join our commenting forum

Join thought-provoking conversations, follow other Independent readers and see their replies

Comments

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in