Roma use Paulo Dybala announcement video to raise awareness of missing children

AS Roma have confirmed the signing of Paulo Dybala from Juventus.

While many football clubs take to social media to boast about their latest big-money move, the Italian side have announced the forward’s arrival rather differently.

Knowing all eyes will be on their Twitter feed, Roma paired Dybala’s announcement with a missing person appeal.

The faces of five young people - some of whom have been missing for a number of years - were displayed alongside footage from Dybala’s arrival in Rome.

A phone number to call with information also appeared on-screen.

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