Independent TV
Showing now | Lifestyle
![Watch the adverts banned by the ASA for not disclosing Steven Bartlett links](https://cdn.jwplayer.com/v2/media/bYfmWaKV/poster.jpg?width=720)
00:43
Watch the adverts banned by ASA for not disclosing Steven Bartlett links
Two adverts have been banned by the Advertising Standards Authority (ASA) for not disclosing their links to Steven Bartlett, who appears in them.
Bartlett is an investor in both Zoe, a health-tech brand, and Huel, a drinks brand, and the ASA claims the adverts were “misleading” consumers who aren’t aware of the links.
Both brands argued that there was no need for consumers to know the details of their relationships with the entrepreneur.
The Independent has contacted Huel, Zoe and Bartlett for comment.
Up next
![Gérard Mestrallet on the challenges of bringing infrastructure to the region of AlUla](https://cdn.jwplayer.com/v2/media/EWX1dt85/poster.jpg?width=320)
01:51
Gérard Mestrallet on the challenges of bringing infrastructure to the region of AlUla
![Sir George Iacobescu, chairman of the Canary Wharf Group on the investment into the historic region of AlUla](https://cdn.jwplayer.com/v2/media/LSvQ5SQ1/poster.jpg?width=320)
02:07
Sir George Iacobescu, chairman of the Canary Wharf Group on the investment into the historic region of AlUla
![Oliver Ripley of sustainable hotel group Habitas talks about how AlUla challenged his preconceptions of Saudi Arabia](https://cdn.jwplayer.com/v2/media/ADCX8FkA/poster.jpg?width=320)
02:00
Oliver Ripley of sustainable hotel group Habitas talks about how AlUla challenged his preconceptions of Saudi Arabia
![Thomas Kaplan of wild cat conservation charity Panthera on the mission to save the Arabian Leopard](https://cdn.jwplayer.com/v2/media/mJh5g24R/poster.jpg?width=320)
02:09