Nigella Lawson tucks into Greggs festive bake as celebrity chef stars in bakery’s first Christmas TV advert

Nigella Lawson tucks into a Greggs festive bake as the celebrity chef stars in the bakery’s first Christmas TV advert.

The chef and cookbook author, who is known for her indulgent recipes, is featured returning to her home decorated with fairy lights and a Christmas tree bedecked with Greggs baubles, before describing the “rapturous riot of flavour” of the chain’s “festive bake” pastry.

Nigella tells viewers: “I love Christmas. It’s my favourite time of year, family, friends, and of course the food.”