Dyson launches VR technology for customers to try products at home

Dyson has unveiled the latest chapter in its fast-expanding direct-to-consumer retail approach, introducing advanced virtual reality technology to enable its customers to experience and test Dyson technology hands-on from their own homes using a VR headset.

Users are able to examine virtual versions of the companies hair Corrale straighteners, Supersonic hairdryer and are able to use Airwrap styler on strands of virtual hair.

Dyson e-commerce director, Sean Newmarch, said: “Dyson Demo VR means that we can now bring our technologies to life for our customers in ways that were previously beyond imagination”.

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