Independent TV

Showing now | Culture

Russian undertakers use semi-nude models in ad

00:41

Russian undertakers use semi-nude models in controversial advert

An undertaker in Russia hired semi-naked models to sell more caskets and people are not impressed.

Moscow’s Horonim.ru hired a handful of lingerie-clad women to re-enact a funeral service while posing in and around coffins.

The racy social media campaign read: “We have our own staff of qualified agents, who supervise the organisation of the funeral at every stage - from paperwork to the rite.”

Many took to social media to voice their displeasure with one slamming the 42-second clip as “tasteless and offensive” while another slated it as “blasphemy.”

Sign up to our free newsletters by clicking here

Up next

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in