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00:41
Russian undertakers use semi-nude models in controversial advert
An undertaker in Russia hired semi-naked models to sell more caskets and people are not impressed.
Moscow’s Horonim.ru hired a handful of lingerie-clad women to re-enact a funeral service while posing in and around coffins.
The racy social media campaign read: “We have our own staff of qualified agents, who supervise the organisation of the funeral at every stage - from paperwork to the rite.”
Many took to social media to voice their displeasure with one slamming the 42-second clip as “tasteless and offensive” while another slated it as “blasphemy.”
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