Italy’s famed beaches are set to change forever thanks to a new law

Tourists can sometimes pay more than 30 euros a day to rent loungers and umbrellas

Italy is set to launch tenders for lucrative contracts to manage bars, restaurants and other facilities on the country’s beaches by June 2027, a draft bill showed on Wednesday.

The move is a long delayed response to a European Union demand for Rome to open the sector to newcomers.

For almost two decades, the European Commission has been locked in a legal tug-of-war with Italy over its beach concession practices, accusing the peninsular nation of lacking transparency and breaching competition rules.

People enjoy a sunny day at an establishment on the beach in Tuscany’s Castiglione della Pescaia, Italy (LaPresse)

Licences to rent out sun loungers and beach umbrellas are traditionally family-controlled and passed down from one generation to another in Italy. Rival entrepreneurs say they have been unfairly deprived of a slice of a major business.

Under the legislation, which is expected to be discussed on Wednesday by Prime Minister Giorgia Meloni’s cabinet, existing business licences remain valid until September 2027, the draft seen by Reuters showed.

A separate decree to be issued by March 2025 will set out criteria for compensation to be awarded to operators who lose their concessions, the draft said.

The sum to be paid by the newcomer is equal to the value of investments made and not yet amortized at the end of the concession.

Umbrellas and sun beds are set at the Venezia beach establishment in Ostia, near Rome (Copyright 2024 The Associated Press. All rights reserved.)

The issue remains a flashpoint for tensions within the ruling coalition and the approval of the measures could be delayed, a political source told Reuters.

The European Union ordered Italy to put its 28,000 beach licences up for public tender in 2006, but successive Italian governments of all colours have dragged their feet, despite pressure from Brussels.

Italy’s beach managers on Aug. 9 opened two hours later than normal in parts of the country in protest at the proposals.

They argue that keeping beach concessions in the family keeps costs for beachgoers down and prevents Italy’s 7,500 km (4,660 miles) of coastline from falling into the hands of big chains that might not respect local traditions.

Tourists can sometimes pay more than 30 euros a day to rent loungers and umbrellas. Italy’s beach clubs generated an overall revenue of 2.1 billion euros ($2.29 billion), according to the latest figures published by consultancy Nomisma in 2023.

Tourists sit on the beach of the sea town of Porto Empedocle, in southern Sicily, Italy, (Copyright 2024 The Associated Press. All rights reserved)

The government received an average of 102 million euros per year from operating licenses between 2016 and 2020, under the latest data from Italy’s Audit Court.

Economists, however, say beach concession owners have long exploited their privileged position, returning to the Italian state only a tiny portion of their proceeds over the years.

According to the Italian Court of Auditors, from 2016 to 2020 the Italian public administration received around 97 million euros each year from the country’s 12,166 beach concessions. This means that, with an average revenue estimated at 260,000 euros, those businesses have been paying only around 7,600 euros a year for their concessions.

“Competition would advantage everybody, particularly in this area where we’re not talking about private properties, but about public domain that these businesses are getting almost for free,” said economist Pietro Paganini.

Paganini also said that Italian governments of all political orientations have for years protected the owners of beach concessions, as they represent a precious pool of votes.