Stay up to date with notifications from The Independent

Notifications can be managed in browser preferences.

Piers Morgan sparks outrage by calling British Airways’ gender neutral greeting ‘virtue-signalling nonsense’

Many have welcomed the airline’s decision to use more inclusive language

Lucy Thackray
Wednesday 13 October 2021 10:24 BST
Comments
(PA)

Your support helps us to tell the story

This election is still a dead heat, according to most polls. In a fight with such wafer-thin margins, we need reporters on the ground talking to the people Trump and Harris are courting. Your support allows us to keep sending journalists to the story.

The Independent is trusted by 27 million Americans from across the entire political spectrum every month. Unlike many other quality news outlets, we choose not to lock you out of our reporting and analysis with paywalls. But quality journalism must still be paid for.

Help us keep bring these critical stories to light. Your support makes all the difference.

British Airways pilots and crew will no longer greet their passengers as “Ladies and gentlemen” onboard flights, switching to more gender-neutral terms.

The move to use more inclusive language has been welcomed by many, while a minority of “anti-woke” crusaders have claimed to be outraged by the decision.

It is understood that BA staff will say “Attention, all passengers” or simply address “everyone”.

“We celebrate diversity and inclusion and we’re committed to ensuring that all our customers feel welcome when travelling with us,” said a BA spokesperson.

The airline is by no means the first to do so, joining Air Canada, Qantas, Air Japan and easyJet among others in removing the binary greeting “Ladies and gentlemen” from announcements.

Last month, Air Malta announced that it would be doing the same.

But several commentators spoke up about BA’s decision to follow suit, dismissing it as “virtue signalling” or “woke”.

“I hope @British_Airways staff ignore this virtue-signalling nonsense,” tweeted Piers Morgan.

“The eradication of gender specific language is a pathetic surrender to the woke brigade. Most people identify as men or women, where are OUR rights to be called what WE want to be called?”

Radio commentator Darren Grimes called it “an assault on our beautiful language,” saying “shame on British Airways”, while actor Laurence Fox called it “an attack on everything we are”.

Meanwhile, many welcomed the change.

Liberal commentator Femi Oluwole shared a clip of two men critiquing the move on Radio 5 Live, tweeting: “ Whether British Airways says Ladies and Gentlemen or just Passengers/Everyone means NOTHING TO ME or either of these men.

“So if it IS important to non-binary people, why not do the bare minimum!? Especially as people’s genitals are irrelevant to the position of their seat trays!”

In a reply to Piers, Twitter user @AstroNutBC said: “You mis-spelled ‘congrats to British Airways on making a small but important gesture to make everyone feel welcome and included’”.

Join our commenting forum

Join thought-provoking conversations, follow other Independent readers and see their replies

Comments

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in