Dirty bedsheets most likely reason for hotel guests to walk out, poll claims
Almost all of participants do not like seeing evidence of previous guests
Your support helps us to tell the story
From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.
At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.
The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.
Your support makes all the difference.Dirty bedsheets, hair in plugholes and unidentifiable smells are some of the top factors likely to cause Britons to walk out of their hotel and never return, according to a new poll.
Research into hotel guests’ experiences claims cleanliness is crucial to improve online ratings and customer loyalty.
A study of 2,000 Britons who regularly stay in hotels found that dirty bedsheets were most likely to make participants to walk out, followed by a dirty bathroom or a room which smells.
Almost all the participants – 97 per cent – said they would be disturbed by evidence of previous guests in their room.
And 66 per cent cannot bear finding a stranger’s hair in the plughole of the hotel shower.
The study was commissioned by P&G Professional to highlight the importance of cleanliness in the hotel industry.
Greg Elmore, UK & Ireland country sales manager at P&G Professional, said: “It is clear from this research that for hotels, the key to guest happiness is maintaining a high level of hygiene.
“An unclean experience can damage a hotel’s reputation, from negative reviews to the risk of losing repeat business.
“It is critical to ensure cleanliness is the starting point of a great guest experience.”
Three quarters of those polled would leave a bad review online if their hotel stay was unclean.
The study claims online reviews are important to a hotel’s business, given that 93 per cent of respondents read online reviews before booking.
And, on finding a dirty room, three quarters said they would ask for a discount or even a refund.
SWNS
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies
Comments