Tinder is not a 'game' anymore, after 'Keep Playing' button disappears from the app
As part of a test, Tinder has removed the 'Keep Playing' button from its app
Your support helps us to tell the story
From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.
At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.
The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.
Your support makes all the difference.Tinder is officially not a game anymore.
Due to a very subtle wording change, the popular dating app has become a much more serious affair.
In the past, when users got a match, they were presented with two buttons - 'Send Message', which would let them chat with their new beau, or 'Keep Playing', which took them back to the swiping screen.
The 'Send Message' button is still there, but the one below now reads 'Keep Swiping' - all mention of Tinder being some kind of game appears to have been removed.
As Business Insider reports, this change is currently only being tested on certain iOS users, so most swipers will still see the old buttons.
However, if the company deems it popular enough, it'll probably be rolled out to everyone - turning Tinder from a casual hookup app to a slightly more serious dating service.
Not everyone is happy about the new button. One Twitter user, Matthew Matysik, wrote: "Tinder changed from 'Keep Playing' to 'Keep Swiping'. Excuse me, but Tinder is definitely a game! Why else would I download it?"
It remains to be seen whether the change will be permanent. At any rate, if Tinder gets too serious, users can take their pick from the hundreds of imitators which have sprung up since the app first appeared in 2012.
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies
Comments