Sky Q to get free 4K channels, ready for the start of the Premier League
The Ultra HD service will be available on Sky Q Silver – a box that launched earlier this year
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Sky is to offer Ultra HD channels to viewers – offering the Premier League and other top TV in a picture quality more than four times the normal crispness.
Subscribers to the broadcasters’ Sky Q Silver will be given 4K TV from 13 August.
That will mean that the service is ready for the beginning of the Premier League, including its first game between Hull and Leicester. The broadcaster will also offer 70 films, such as Spectre, in the first year of the format.
Ultra HD is a step-up from traditional “full HD” TV services. It offers far crisper and bigger images than previous standards, but requires TV manufacturers and broadcasters to start sending out video using it – which has already happened for some online services like Amazon and Netflix.
Sky's director of TV and content products Luke Bradley-Jones said: "With Sky Q, we created the world's best TV experience. Now with the introduction of an unrivalled line-up of Ultra HD TV, the service is going to get even better, truly enhancing customers' viewing experience.
"So whether you're a football fan, movie buff, natural history enthusiast or drama junkie, customers looking for the next-generation of TV viewing will love it."
Virgin Media is thought to be bringing Ultra HD channels to its TV boxes later this year. BT Sport already has a 4K channel.
Most TVs now on sale include the format – and some broadcasters are even getting ready for 8K video.
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