PewDiePie vs T-Series: YouTube star concedes battle to be site's biggest channel with song 'Congratulations'
Video includes a number of digs at Indian rival, as well as references to long and bitter battle
Your support helps us to tell the story
From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.
At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.
The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.
Your support makes all the difference.PewDiePie has conceded his hard-fought battle with T-Series with a music video of his own.
The YouTube star whose real name is Felix Kjellberg has finally stopped being the site's biggest channel – a slot he held for years – after a challenge from T-Series, which hosts Indian music videos and has grown quickly.
Over recent months, the two channels have fought to get control of the top spot, with PewDiePie's fans using a whole host of publicity techniques in an attempt to keep him as its most popular channel.
But T-Series kept outpacing its growth and has now settled as YouTube's biggest channel.
PewDiePie has now conceded that battle, with a music video names "Congratulations".
But the name is not quite as generous as it seems, and the rap is filled with digs at the channel that took the top spot from him.
As well as personal remarks about the channel's staff, PewDiePie references the fact that a major corporation has now taken over the spot from a smaller creator, an argument that various fans and YouTube critics have made in recent weeks.
The T-Series against PewDiePie fight has raged for months, with much soul searching about what it means for the future of YouTube.
As the competition between the two channels raged on, it began to become more bitter and damaging. Just a couple of weeks ago, the phrase "subscribe to PewDiePie" was yelled in a video of the shooting in New Zealand that killed 50 people.
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies
Comments