Microsoft bank on Family Guy to sell Windows 7

Reuters
Wednesday 14 October 2009 11:05 BST
Comments

Your support helps us to tell the story

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.

At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.

The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.

Your support makes all the difference.

A special episode of the adult cartoon comedy show Family Guy will air on 8 November with exclusive Microsoft sponsorship, the Fox network has announced, in a move executives hope will redress the publicity balance for Windows 7, which has so far struggled to attract anything but derision for Microsoft's promotional efforts.

The half-hour show, whose working title is "Family Guy Presents: Seth & Alex's Almost Live Comedy Show," will star series creator Seth MacFarlane and his co-star Alex Borstein.

The special will air without traditional commercials and instead will feature Microsoft-branded programing that Fox said will blend with the show's content. The show will promote Microsoft's latest operating system, Windows 7, which will be released October 22.

The special will include original animation, live-action performances of "Family Guy" musical numbers, comedy sketches and celebrity guests. The network's programing that evening will showcase an all-MacFarlane lineup, with new episodes of "American Dad," "The Cleveland Show" and "Family Guy."

Microsoft will be keen to gain ground in their efforts to publicise their new iteration of Windows after a previous effort involving an online video encouraging computer users to take the unusual step of throwing a party to celebrate the new operating system's release fell flat.

Join our commenting forum

Join thought-provoking conversations, follow other Independent readers and see their replies

Comments

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in