LG NanoCell TV – stunning colour from any angle

Thanks to LG's groundbreaking Nano Colour technology, NanoCell TVs deliver outstanding picture quality as well as user-friendly features

Tuesday 25 June 2019 17:15 BST

When choosing a new TV, there are a lot of options to consider. Sure, you’ve heard of 4K, the super-high resolution also called UHD, with four times the resolution of regular High Definition. You’ll know about High Dynamic Range which delivers rich detail in bright skies and dark shadows at once. But there’s more to ensuring the best image quality.

LG’s NanoCell TVs have a unique, ground-breaking technology called Nano Colour which enhances colours to make them more vivid and accurate. It achieves this using astonishingly small particles, called nano particles, to work as colour purifiers. It’s like a highly precise light-absorbing filter, designed to deal with unwanted wavelengths of light. Essentially, this removes impure colours and leaves a bright, attractive picture. Enough of the science: the results are vibrant and impressive.

This is true even if you’re not sitting dead-centre. If you’re towards the edge of the TV, in a family group for instance, some TVs look dull. But thanks to what’s called Nano Accuracy, LG NanoCell TVs give accurate colour wherever you sit.

Additionally, the frame around the TV picture is especially narrow. So much that it’s called a Nano Bezel. It quickly disappears as you watch so all you see is the picture.

More immersive and exciting

Exceptional image quality like this really comes into its own with a larger screen. The picture becomes even more immersive and exciting on a 55in or 65in TV – perfect for movie night (supply your own popcorn).

The LG 65SM8200PLA has a stunning 65in screen, and enjoys all the Nano features as described above.

Step up to the LG 65SM9800PLA, which is the same size and adds even better picture quality thanks to a faster refresh rate for a smoother picture, even for fast-moving sports, and greater compatibility with HDR formats. It sounds great, too, thanks to Dolby Atmos. With the right speakers, Atmos can create audio where every object, such as a whirring helicopter, sounds perfectly placed.

The LG 65SM9800PLA is the top of the range NanoCell TV with Nano Black. This adds multiple screen backlights which can be dimmed individually, for greater contrast and deeper black shades.

Fancy something smaller? The LG 55SM9800PLA has the benefits of the 65in model but with a 55in screen that will suit smaller living rooms better.

Artificially intelligent

Most of these TVs have Artificial Intelligence technology, so the picture and audio can be enhanced automatically, and so you can control the TV and find content with just your voice. Amazon’s Alexa and Google Assistant are built right in, so you don't need a separate device.

Together, LG NanoCell TVs combine standout picture quality and easy-to-use features.

Browse the full range of LG TVs available in store or online, and let the experts help find the right model for you, here.

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