Facebook farmers! Lady Gaga is coming to a plot near you, thanks to the imminent addition of GagaVille to FarmVille in celebration of the singer-songwriter's May 23 album Born This Way.
The promo, running from May 17 to May 26, affords FarmVille visitors the opportunity to hear unreleased tracks and album previews as a reward for completing daily quests in amongst colorful crystals, unicorns, and motorcycling sheep.
Scrabble spin-off Words With Friends is also getting in on the action, with sweepstakes for US players that lay down a Lady Gaga-related word, while Zynga is promoting its $25 currency cards by bundling in a full album download for Born This Way.
The gamemaker's RewardVille store will also be offering limited-edition virtual items as part of the GagaFest.
FarmVille has previously partnered with 7-Eleven and McDonalds.
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