Instagram to ‘double down’ on controversial video and Reels changes next year
Company will ‘rethink what Instagram is’, says chief executive
Your support helps us to tell the story
From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.
At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.
The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.
Your support makes all the difference.Instagram will “double down” on the recent controversial changes it has made to its app, its chief executive has said.
The company will “rethink what Instagram is”, said Adam Mosseri in an end-of-year message. “The world is changing quickly and we’re going to have to change with it,” he said in a video.
That will include an even larger focus on video and its Reels product, which looked largely to borrow from the success of TikTok in sharing short videos with music over the top, in a scrollable feed.
In recent times, Mr Mosseri has said that Instagram is no longer a photo-sharing app, and he repeated that suggestion in the latest video. Instagram’s belief that it is not about sharing pictures but videos too has been reflected throughout the app, with a range of changes aimed at encouraging people to move away from just sharing still images.
Those changes have proven controversial, and some have failed to find success among users. Instagram launched IGTV as an attempt to provide a home for longer videos – but shut it down in October, and said that those videos would be included in the main feed.
The new video focus will mean focusing on its Reels product instead, Mr Mosseri said. Instagram will “consolidate all of our video products around Reels and continue to grow that product”, he said.
He also pointed to other upcoming changes including the addition of new monetisation tools for professional Instagram users, better parental controls, improved messaging tools and the re-introduction of the chronological feed.
Instagram has been making a number of changes in recent months in an attempt to keep growing and borrow from the features that have led competitors such as TikTok to see more popularity.
Some of those attempts to find more users have met with criticism, such as an “Instagram Kids” app that aimed to get young children onto the app. That was paused in September amid criticism from lawmakers and experts.
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies
Comments