Happy New Year... but not yet: Confused brands tweet congratulations a day early

Tower Bridge, Papa John’s, Yankee Candles, and more fell victim to wrongly scheduled tweets

Thursday 31 December 2015 10:56 GMT

Some brands came across as overexcited when they tweeted 'Happy New Year' a day too early (AFP/Getty Images)

Your support helps us to tell the story

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.

At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.

The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.

Your support makes all the difference.

Scheduled tweets are essential to a brand’s Twitter presence. It keeps timelines active and, when it comes to special occasions like Christmas or New Year, you can still wish followers without anyone actually having to wait till midnight to press ‘tweet’.

However, some brands are having a bit of trouble with scheduled tweets and have been wishing people Happy New Year at the stroke of midnight – a day early.

Victims of the "wrongly-scheduled-tweet" include Tower Bridge, Papa John's, Yankee Candles, Highland Springs, and more.