‘Power to the people’: Musk confirms $8 Twitter blue tick as he brands current system ‘bulls***’
Billionaire says that verification would be ‘price-adjusted by country’
Your support helps us to tell the story
From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.
At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.
The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.
Your support makes all the difference.Elon Musk has confirmed that a Twitter blue tick will cost $8 (£6.97) per month as he branded the platform’s current verification system “bulls***”.
The social media company’s new owner took to Twitter on Tuesday to confirm the change he was making and to explain how it would work.
“Twitter’s current lords & peasants system for who has or doesn’t have a blue checkmark is bulls***. Power to the people! Blue for $8/month,” he stated.
The billionaire, who now describes himself on his personal account as “Twitter Complaint Hotline Operator”, also said that the charge would be “price-adjusted by country proportionate to purchasing power parity”.
And he laid out the other benefits he claims verified users will receive: “You will also get: priority in replies, mentions & search, which is essential to defeat spam/scam; Ability to post long video & audio – half as many ads.”
He said it could also lead to a “paywall bypass for publishers willing to work with us”.
“This will also give Twitter a revenue stream to reward content creators,” he added.
Mr Musk had earlier hinted at the $8 price point in a Twitter argument with horror writer Stephen King who tweeted that he would leave the platform over a rumoured $20 monthly charge for verification.
“F*** that, they should pay me,” tweeted Mr King, which caught the attention of the world’s richest person.
Mr Musk then tried to haggle about the price with the famed horror author, suggesting a lower price, $8, for the feature.
“We need to pay the bills somehow! Twitter cannot rely entirely on advertisers,” tweeted Mr Musk.
When one Twitter user suggested that Mr King was wealthy enough to afford it, he replied: “It ain’t the money, it’s the principal [sic] of the thing.”
Mr Musk took full control of the company last week after closing a $44bn deal for it.
Within hours of taking control of Twitter last week, Mr Musk fired CEO Parag Agrawal, chief financial officer Ned Segal, and Vijaya Gadde, head of legal policy, trust, and safety, and general counsel Sean Edgett.
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies
Comments