Amazon gives Alexa a new name

‘Ziggy’ can be enabled on Amazon speakers through the app or an Echo Show’s settings menu

Adam Smith
Saturday 06 August 2022 15:19 BST
Comments
Related video: Alexa can channel the voices of the dead, Amazon says

Your support helps us to tell the story

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.

At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.

The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.

Your support makes all the difference.

Amazon has launched a new wake word for its Echo devices in the UK.

“Ziggy” is the fifth wake word option for Echo devices in addition to “Alexa”, “Amazon”, “Computer” and “Echo”. 

Customers can change the wake word of their Echo device customers via the Alexa app or the Settings screen on Echo Show devices, and all wake words options can be used with either the male or female voice options for Alexa.

“We are constantly looking for ways to offer our customers more choices so they can personalise their Alexa experience,” said Dennis Stansbury, the Alexa UK country manager for Amazon.

“The wake word is very important as Alexa devices are specially designed to only detect the user’s chosen wake word.  Our devices detect wake words by identifying acoustic patterns that match the wake word, so a lot of consideration goes into the selection. 

“We chose ‘Ziggy’ not only because it performed well in testing, but because it’s fun and reflects Alexa’s wealth of knowledge on everything from A to Z.   As an aside, I am a self-confessed David Bowie fan, so I am enjoying saying ‘Ziggy, play Ziggy’ and ‘Ziggy, play guitar’ to my Echo device.”

The ‘Ziggy’ voice was first revealed in July this year, when it was spotted that Amazon had added a more masculine-sounding voice to its speakers.

The voices are not saved across a users’ account but instead be associated with each individual Echo, meaning that it will have to be changed across a house.

The new wakeword was not explicitly associated with the new voice, but arrived at the same time. In the app, Amazon referred to the two different voices as “Original” and “New”.

Join our commenting forum

Join thought-provoking conversations, follow other Independent readers and see their replies

Comments

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in