Crusaders keep name but unveil new Maori-inspire logo after review following Christchurch shootings
51 people were killed in shootings at two mosques in March
Your support helps us to tell the story
From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.
At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.
The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.
Your support makes all the difference.Super Rugby champions the Crusaders will change their logo but retain their name following a review after the mass shootings in their home city of Christchurch.
51 people were killed in two mosques in March, leading to criticism of the Crusaders name and sword-wielding knight logo.
And the club have now unveiled a new, Maori-influenced logo to replace their old badge, but will keep their name.
“While the main focus of the brand review was not the club’s name, it did consider whether alternative name options would more accurately reflect the club’s identity and story,” the team said in a statement on Friday.
“Ultimately, it was decided that no name better represented the club’s commitment to living its values – crusading for social improvement and inclusiveness, and crusading with heart for our community and for each other – than Crusaders did.”
The team will integrate the new logo ”as much as is practically possible”, it added.
Crusaders Chief Executive Colin Mansbridge said the new logo, a stylised red and black ‘C’, represented the entire region and not just Christchurch, and reflected the Maori heritage of the South Island.
“We believe that the logo we have launched today is a much more fitting representation of this team, organisation and its supporters,” Mansbridge said.
The Crusaders are Super Rugby’s most successful side, securing a third successive title this year, and a tenth competition victory overall.
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies
Comments