Rugby League: Super League's steamy appeal
Your support helps us to tell the story
From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.
At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.
The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.
Your support makes all the difference.RUGBY LEAGUE officials yesterday brought a whole new meaning to the phrase unveiling a new strip as they continued their drive to attract more female support to the game.
Cries of "off, off, off" were once used solely by supporters to send errant players for an early bath. Now Castleford's Brad Davis may find they take on a whole new meaning when he embarks on the new Super League season in a fortnight's time.
For in a bold new poster campaign, the Australian half-back is shown taking an after-match shower while a slogan issues a Full Monty style invitation to the sport's female followers: "Ladies, if you like your entertainment hot, you'll love it Super League style".
The daring shot follows last year's successful "Beef Back on the Bone" poster in which naked Halifax hooker Paul Rowley was pictured holding a rugby ball in fig-leaf fashion.
The Super League's marketing manager, Ian Riddoch, revealed the naked ambition behind the plan yesterday when he said: "No other sport actively targets females. Traditionally we have had a male audience but we think since Super League started, more and more women are following the elite competition, and we want to build on this."
The League, which kicks off on the weekend of 5 to 7 March, is also to be featured in cinema commercials later this month.
The campaign has been dubbed "hot and steamy" by the organisers who are confident that the action will live up to the billing when it gets under way.
Bulls appeased, page 25
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies
Comments