Tottenham mocked by new sponsor Dulux after announcing paint partnership
The paint brand mocked Tottenham’s defenders and trophy record after announcing a new relationship with the club
Your support helps us to tell the story
From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.
At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.
The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.
Your support makes all the difference.Tottenham announced a new partnership with Dulux on Thursday and immediately received a coating from the paint brand on social media.
Spurs, who have been struggling on the pitch in recent weeks, unveiled their new “official paint supplier” in a tweet which pictured the Dulux dog, an Old English Sheepdog.
One Twitter user responded: “Can the dog play centre back?” Dulux replied from its main UK account: “He might do a better job Chris 😆.” Another reply by Dulux pictured an empty trophy cabinet, referring to Tottenham’s lack of silverware. Both tweets were quickly deleted.
The attempt at levity comes at a sensitive time in north London, where Spurs are enduring a poor run of results and the pressure on manager Jose Mourinho is growing.
Their latest defeat, a 3-1 loss to Manchester United, revealed a downcast atmosphere in the dressing room, with the normally upbeat Son Heung-min among a number of players who appeared utterly despondent by their current run in post-match interviews.
Dulux is the latest brand to join the Premier League’s stream of unusual relationships. Manchester United have been particularly busy in acquiring new sponsors such as their “global mattress and pillow partner”.
Spurs announced they would “benefit from the unrivalled expertise in paint and colour that Dulux provides”, while Dulux vowed to “provide Tottenham Hotspur with high performance products that will tackle the most challenging of requirements”.
Dulux later apologised for the tweets indicating they were “deeply sorry”.
“We’re deeply sorry for the posts from Dulux this morning in response to the announcement of our relationship with @SpursOfficial,” a statement read.
“These do not reflect how proud we are to be the Official Paint Supplier of the Club. We’re investigating what happened and apologise to all Spurs fans.”
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies
Comments