Manchester United agree yet another sponsorship deal
The newly crowned champions now have an Official Social Gaming Partner
Your support helps us to tell the story
From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.
At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.
The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.
Your support makes all the difference.Manchester United's drive to seek all possible forms of revenue shows no signs of abating after the club announced that they have agreed a two-year deal with Japanese company gloops.
The deal sees the social gaming company become the club's first 'Official Social Gaming Partner'.
The agreement will allow the Japanese company the right to create and distribute a statistical-based battle card social game in Japan.
It is just the latest in a string of deals that the Glazer-family owned club have struck in recent months. Revenues from sponsorship have increased significantly as a result with United's policy of splitting up sponsorship rights on a territory-by-territory basis credited for the rise.
Earlier this month, a deal was agreed with American insurance company Aon for around £10-£20m a year which included handing over the naming rights to their Carrington training ground, while just this week a deal with a Vietnam bank was announced.
While the club are sponsored by household brands such as Nike, the club also has partners that are perhaps not so familiar.
Among the club's varied official partners are Mister Potato - the 'Official Savoury Snack Partner', Kansai Paint - the 'Official Paint Partner', Mamee - the 'Official Noodles Partner of Manchester United for Asia, Oceania and Middle East' and Globul - the 'Official Telecommunications parter of Manchester United in Bulgaria'.
Manchester United commercial director Richard Arnold said at today's launch event for this latest deal: "Our partnership with gloops is a first for the club and we are delighted that they are now part of the Manchester United family".
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies
Comments