Coid does the trick as Blackpool win for Flynn

Blackpool 2 Southend United

Blackpool secured their second LDV Trophy in three years with a 2-0 victory over Southend at Cardiff's Millennium Stadium yesterday.

Blackpool secured their second LDV Trophy in three years with a 2-0 victory over Southend at Cardiff's Millennium Stadium yesterday.

The Seasiders, who had beaten Cambridge United 4-1 in the 2002 final, triumphed after goals from John Murphy and Danny Coid put paid to the Shrimpers' challenge.

Only one minute and 14 seconds had elapsed when the Seasiders struck following a shot by Tony Dinning from the edge of the box. Southend appeared to have survived, only for the partially blocked ball to fall for Murphy to fire it home, despite desperate appeals for offside.

The Southend goalkeeper Darryl Flahavan was tested again shortly afterwards as he came off his line sharply to save at the feet of Coid in the 20th minute but five minutes later Blackpool fluffed a golden chance to double their lead.

Martin Bullock powered along the right wing, beating two challenges and finding Murphy with a perfect centre. But when a shot on the turn was called for, the Bloomfield Road striker instead failed to find Mike Sheron and momentum was lost.

Playing towards their own supporters in the North Stand, Blackpool were breaking in waves and Coid became the next to threaten, with a cross-cum-shot which improbably bobbled through the six-yard box and out of play.

But Coid seemed destined to score, and the Second Division side doubled their lead in the 55th minute. A Sheron cross found Coid unmarked at the back post, and he turned and hit the ball home.

The Blackpool manager Steve McMahon highlighted the performance of defender Mike Flynn, saying: "It's been quite emotional today, especially for Mike Flynn because of family reasons. His mum died 10 days ago and so he's not long buried his mother and he's won a trophy with us on Mother's Day.

"There's been a lot of thoughts going through his head and he's been very emotional, so it's been a very special day and I'm delighted for him."

Goals: Murphy (2) 1-0, Coid (55) 2-0.

Blackpool (4-4-2): Jones; Grayson, Flynn, Elliott, Coid; Bullock (Richardson, 90), Wellens (McMahon, 90), Dinning, Jaszczun; Sheron (Blinkhorn, 74), Murphy. Substitutes not used: Barnes (gk), Davis.

Southend United (4-4-2): Flahavan; Jupp, Cort, Warren, Wilson (Bramble, 63); Hunt, Gower (Jenkins, 85), Maher, Pettefer; Constantine, Broughton. Substitutes not used: Emberson (gk), McSweeney, Stuart.

Referee: R Pearson (Co Durham).

Bookings: Southend United: Maher. Blackpool: Jaszczun.

Man of the match: Flavahan.

Attendance: 34,031.