Survey shows which brands Chinese consumers are falling for
Your support helps us to tell the story
From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.
At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.
The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.
Your support makes all the difference.A survey just released in China has lifted the lid on the nation's obsession with luxury brands and identified just where consumers are spending -- and want to spend -- their money.
A survey just released in China has lifted the lid on the nation's obsession with luxury brands and identified just where consumers are spending - and want to spend - their money.
The 2009 "21st Century Deluxe Report" (http://www.21deluxereport.com - in Chinese only) was organized by the 21st Century Business Herald business newspaper and was supported by the Ipsos global market research company and Shanghai's Fudan University.
Over three months, it claims to have polled more than 150,000 people across China, with the questionnaires focusing on purchasing patterns and what makes the consumers decide which brands they are going to buy.
It also asked specifically which brands turned consumers' heads and found that only one Chinese brand was among the most-wanted - the China Minsheng Banking Cory was apparently the most desired saving and lending institution.
China's other favorite brands are:
Jewelry and watches: Cartier
Fashion: Gucci
Airlines for business trips: Air France
Hotels: Peninsula
Beverages (spirits): Martell
Cars: Mercedes-Benz
Brands to buy for Christmas: Omega, Swarovski, Dewar's.
MS
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies
Comments