WWE strikes deal with Logan Paul and KSI's Prime, will feature brand on center of ring mat
WWE has struck a deal with YouTube stars Logan Paul and KSI’s beverage brand Prime that will see its logo featured on the center of a WWE wrestling ring mat
Your support helps us to tell the story
From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.
At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.
The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.
Your support makes all the difference.WWE has struck a deal with Prime, the beverage brand of YouTube stars Logan Paul and KSI, that will see its logo featured on the center of a WWE wrestling ring mat, a first for the sports entertainment company.
Financial terms of the agreement were not disclosed.
As part of the deal, Prime Hydration will become the exclusive official hydration drink partner of the WWE.
Prime Hydration will have center mat branding at WWE premium live events including WrestleMania and Money In The Bank. The deal also gives it match sponsorships, co-presenter designations at future premium live events, and social support from WWE personalities.
The agreement further strengthens Paul's relationship with TKO Group Holdings, the parent company of WWE. In January 2023, UFC, which is also part of TKO, announced that it struck a multiyear global marketing partnership with Prime, making it the official sports drink of the mixed martial arts organization.
Paul has also been wrestling for WWE since 2022. Two months ago, the social media personality, who currently holds the WWE's United States Championship, announced on Instagram that he renewed his contract with the sports entertainment company.
Paul initially became known to many people through YouTube, where he has 23.5 million subscribers. WWE is a powerhouse on the social media platform, surpassing 100 million subscribers.