Stay up to date with notifications from The Independent

Notifications can be managed in browser preferences.

Nike closes stores in South Africa following backlash over racist video

A man with reported links to the company posted a ‘racist’ video on social media

Sabrina Barr
Wednesday 22 August 2018 17:15 BST
Comments
Adam Catzavelos, husband to Kelly Catzavelos, brand merchandise manager for Nike Africa, making racist remarks

Your support helps us to tell the story

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.

At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.

The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.

Your support makes all the difference.

Several Nike stores in South Africa have reportedly been closed following the online circulation of a video that depicts an employee's husband making racist remarks.

Earlier this week, a video was released online that showed businessman Adam Catzavelos describing a beach in South Africa as “heaven on earth” as he couldn’t see any black people around, referring to them with the term 'kaffir' - a deeply offensive apartheid-era slang term. Catzavelos is married to Kelly Catzavelos, brand merchandise manager for Nike Africa.

The discovery of Catzavelos’ wife’s identity led to several people on Twitter declaring that they wanted to boycott Nike, with members of the far-left political party Economic Freedom Fighters (EFF) stating that they wanted to file a criminal complaint against Catzavelos due to his actions.

As a result, some Nike stores in the country have been closed, according to Reuters.

In a statement provided to Times Live, Nike has confirmed that Catzavelos is not an employee of the company and stressed the brand’s inclusive ethos.

“Nike opposes discrimination and has a long-standing commitment to diversity, inclusion and respect,” the statement reads.

A man reacts as he finds a Nike store closed in Johannesburg, South Africa, August 22, 2018. REUTERS/Siphiwe Sibeko
A man reacts as he finds a Nike store closed in Johannesburg, South Africa, August 22, 2018. REUTERS/Siphiwe Sibeko (REUTERS)

“We believe in the power of human potential in everyone - of every race, religion, nationality, gender and sexual orientation.”

Mr Catzavelos has been dismissed with immediate effect from his family business, St George’s Fine Foods, and is having his minority shareholding unwound, according to a statement sent to the BBC from his brother, Nic Catzavelos.

The Butcher Shop steakhouse and restaurant chain The Baron Group have stated that they’ll no longer serve food with products sourced from St George’s Fine Foods.

Mbuyiseni Ndlozi, a national spokesperson for the EFF, originally called out Catzavelos on Twitter before he was identified.

Earlier this year, protesters from the EFF carried out demonstrations against H&M stores in South Africa following backlash over a picture of a black child modelling a hoodie with the slogan “coolest monkey in the jungle.”

Join our commenting forum

Join thought-provoking conversations, follow other Independent readers and see their replies

Comments

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in