Learning to love a single currency

Thursday 25 April 1996 23:02 BST

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Brussels - Every citizen from the kindergarten upwards, is to be targeted by a mammoth publicity drive on Europe's future single currency, according to plans unveiled here yesterday, writes Katherine Butler.

The European Commission detailed how, in the words of the Finance Commissioner, Yves Thibault de Silguy, it would "get people to love their new currency". Cartoons, videos, CD-Roms, newsletters, conferences, public meetings, data banks, a roadshow and the Internet will soon blitz the public.

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