Russia devises ingenious way to stop people abusing disabled parking spots
A hologram appears when a car without a disabled badge tries to park there
Your support helps us to tell the story
From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.
At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.
The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.
Your support makes all the difference.A Russian disabled charity has come up with an ingenious way of preventing able-bodied drivers parking in disabled parking spaces.
When a driver without a disabled badge tries to park in a disabled space, a hologram of a person in a wheelchair pops up and berates them.
Cameras detect whether cars are displaying the badge in their windscreen.
According to a slickly-produced video uploaded to YouTube, devised by Moscow-based advertising agency Y&R, the disabled man says: "Yes, I'm real.
"Please find another place to park."
The video is accompanied by the claim that more than 30% of the drivers in Russia "take disabled parking spaces without caring about the signs on the ground".
Which prompts obvious questions about enforcement.
As one YouTube commenter says: "Or... the cops in Russia could do their f***ing jobs and/or get the car towed."
The hologram stunt has already popped up in shopping centres in Moscow, according to the IFLScience! website.
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies
Comments